Marketing compliance

Understanding ethical standards in pharmaceutical marketing

Gain the fundamental knowledge

Marketing and communications in the pharmaceutical industry is not like other industries. For good reason, pharma companies are held to much higher standards and are more heavily regulated than other industries. Here you can get an in-depth understanding of the rules and regulations set by both the authorities and the pharmaceutical industry in Denmark and Europe, making you sharper and more effective in your daily work.

Focused courses

You can take individual courses or engage in a flexible, part-time diploma programme. Six individual courses cover general rules and regulations of marketing communications in the pharmaceutical industry.

Design your own programme

Through our marketing compliance course selection, you can design your own diploma. You can attend individual courses in random order in a way that suits your work life. To earn the diploma in Marketing Compliance, you must attend the two obligatory courses and two optional courses within a two-year period, and pass the exam on the content of the four courses.  The Exam is held once a year in august.

Obligatory courses:
Communication and advertising to health care professionals
Communication and advertising to the public

Optional courses:
Communication and advertising to health care professionals – advanced

The industry’s cooperation with external parties (patients’ associations, authorities, etc.)
Advertisements in the Nordic region
eHealth - The industry's use of apps and e-communication 

Taught by marketing compliance experts

The faculty comprises experts from the pharmaceutical industry, The Ethical Committee for the Pharmaceutical Industry and leading law firms. Learning activities include class teaching, self-studies, interactive discussions, case studies and workshops.

Advisory board/Faculty board members

Rikke Bækgaard Thomassen, Legal Investigator, The Ethical Committee for the Pharmaceutical Industry in Denmark (ENLI)
Christian Vinding Thomsen, Partner and Lawyer, Bech-Bruun
Carsten Blæsberg, Chief Consultant, The Danish Association of Pharmaceutical Industries (Lif)

  

Want to know more?

Contact Programme Director Annette Jørgensen at +45 39 15 09 07

Send an email