Write Catchy and Compliant Texts for HCPs and Patients

The doctors are not waiting for your email. How do you capture their interest?

29 Aug 2022

2 days course

Danish

7,000 DKK ex VAT
(app. 941 EUR ex VAT)
50% DISCOUNT FOR PUBLIC INSTITUTIONS

Summary

Doctors are not eagerly awaiting your email. Learn how to write in a way that captivates them and makes them interested in your message. The same goes for patients. Take this writing course and learn how to borrow from the journalists’ toolbox, so doctors and patients become interested in what you have to say. On the course, you work with and get feedback on your own texts. You learn to weed out wordiness that clouds your points and how to use words that engage your reader – all the while remaining compliant.


    Other course participants say;

    “It makes good sense to learn about why we write how we do, and how to make it better. And about how to create contact in the first place.”

    “It the course was set-up in a great way, e.g. working with our own texts, so it became really concrete. The mix between ‘teaching’, group work and finally evaluation and concrete feedback on our group-work was perfect.”


    Early Bird! Sign-up on 29 May 2022 at the latest to benefit from a reduced price.

    After 29 May 2022 the price is 8,000 DKK.

    ANNIVERSARY OFFER:

    Book any course* scheduled for a date in 2022 and bring a colleague along: 2 for the price of 1. Only valid for bookings made 2 May until 16 May.

    Sign up yourself and a colleague in the same order form – then we make sure only one course fee is charged.

    (*Networks and courses offered together with University of Copenhagen and CBS are not included.)


      Key words

      • Marketing compliance
      • Marketing communication
      • HCP dialogue
      Read more

      Course leader(s) & Lecturer(s)

      • Elisabeth Gammelgaard Ludvig
        Course leader
        Owner
        Sundhedsagenda
      • Christian Vinding Thomsen
        Lecturer
        Partner og Advokat
        Loeven Advokatfirma
      See all

      IS THIS COURSE FOR YOU?

      This course will make your everyday life easier if you work as a e.g. Brand Manager, Marketing Manager, Product Manager, Key Account Manager, Medical Information Officer or Medical Affairs specialist.

      What you will learn

      1. How to write in order to capture the interest of your readers in their busy schedules
      2. How to weed out wordiness that clouds your points
      3. How to use the journalists’ toolbox to write clearly and concisely
      4. The most important compliance rules in relation to written communication from pharmaceutical companies to healthcare professionals and patients
      5. To improve your own texts

      What your company will get

      1. An employee capable of writing texts that comply with compliance rules and have an effect on the recipients
      2. An employee who can improve the company's written communication
      3. An employee who can advise colleagues on writing in a catchy and compliant way

      Course calendar

      Starting 29 Aug 2022
      29 Aug 2022 9:00-15:30

      day 1 (on location)


      The linguistic toolbox

      • The recipient is not waiting for your email. How do you catch him her?
      • Borrow with pride from the journalists!
      • Do’s and don’ts: weed out wordiness and passives.
      • Don’t tell it – show it.

      Compliance rules for written communication about medicines

      • Indication, effect, and side effects.
      • Comparisons.
      • Use of references from authorities and professionals.
      • Other relevant rules.


      The linguistic checklist

      • Group work on submitted texts.
      • Presentation from group work.
      • Feedback from the course leaders on your own texts.

      Between modules 1 and 2, you work on improving your texts based on the linguistic checklist and return them to the course leader for final feedback and sparring.
      7 Sep 2022 9:00-11:00

      Day 2 (online on teams)


      • Knowledge sharing from the participants' process: what is difficult? What's easy?
      • Feedback and sparring.
      Practical information

      Registration

      Registration deadline
      12 Aug 2022
      Atrium
      Lersø Parkallé 101
      2100 København Ø
      Register
      29 Aug - 7 Sep
      Sometimes things change. This is the expected programme.

      Course information

      Literature

      Before the course, submit 1-2 texts you want to get feedback on during the course. The texts must be submitted to Client Manager Ida Salicath, isa@atriumcph.com prior to the course.

      Before the course, you must have basic knowledge of the Pharmaceutical Industry's Advertising. You can read about it here: https://www.enli.dk/regler/reklamekodeks/

      Bring your laptop or ipad.

      Examination

      There is no examination for this course.

      This course is a part of this programme

      Pharma Consultant Programme

      Design a medical training programme that fits your professional interests. Relevant if you work with or advice on drugs, maybe as a professional in sales and marketing, market access or public affairs in the pharma industry

      Read more

      Course leader(s)

      Elisabeth Gammelgaard Ludvig
      Owner
      Sundhedsagenda

      Lecturer(s)

      Christian Vinding Thomsen
      Partner og Advokat
      Loeven Advokatfirma
      Elisabeth Gammelgaard Ludvig
      Owner
      Sundhedsagenda

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      WANT TO KNOW MORE or need help?

      Contact Client Manager Ida Salicath at +45 39 15 09 46

      Send me a message