Write Catchy and Compliant Texts for HCPs and Patients

The doctors are not waiting for your email. How do you capture their interest?

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27 Aug and 5 Sep 2024

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On location

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8,700 DKK ex VAT

(app. 1,170 EUR ex VAT)



Doctors are not eagerly awaiting your email. At this 1 1/2 day course, you learn how to write in a way that captivates them and makes them interested in your message. The same goes for patients. Take this writing course and learn how to borrow from the journalists’ toolbox, so doctors and patients become interested in what you have to say. On the course, you work with and get feedback on your own texts. You learn to weed out wordiness that clouds your points and how to use words that engage your reader – all the while remaining compliant.

To gain the greatest benefits from the course, we recommend that you take this e-learning course “The Danish Pharmaceutical Industry's Promotional Code” in advance.

    Other course participants say

    "A very informative course with good ideas for everyday work."

    Kit Normand, National Key Account Manager Oncology, GSK

    “It the course was set-up in a great way, e.g. working with our own texts, so it became really concrete. The mix between ‘teaching’, group work and finally evaluation and concrete feedback on our group-work was perfect.”

    “I found it to be very relevant.” 

    Benedikte Østergaard, Nordic Brand Manager, AstraZeneca A/S


    Do you need help choosing the right course? 

    We are ready to help you at +45 39 27 60 60 or contact@atriumcph.com 

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      • Marketing Compliance
      • Marketing communication
      • HCP dialogue

      Please note

      This course counts as a 1 day elective course when taken as part of the Pharma Consultant Diploma.

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      Course leader & lecturers

      • Elisabeth Gammelgaard Ludvig
        Course leader

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      Is this course for you?

      This course will make your everyday life easier if you work as a e.g. Brand Manager, Marketing Manager, Product Manager, Key Account Manager, Medical Information Officer or Medical Affairs specialist.

      What you will learn

      1. How to write in order to capture the interest of your readers in their busy schedules
      2. How to weed out wordiness that clouds your points
      3. How to use the journalists’ toolbox to write clearly and concisely
      4. The most important compliance rules in relation to written communication from pharmaceutical companies to healthcare professionals and patients
      5. To improve your own texts

      What your company will get

      1. An employee capable of writing texts that comply with compliance rules and have an effect on the recipients
      2. An employee who can improve the company's written communication
      3. An employee who can advise colleagues on writing in a catchy and compliant way

      Course calendar

      Starting 27 Aug 2024
      27 Aug 2024 9:00-16:00
      Day 1 (on location)

      The linguistic toolbox

      • The recipient is not waiting for your email. How do you catch him her?
      • Borrow with pride from the journalists!
      • Do’s and don’ts: weed out wordiness and passives.
      • Don’t tell it – show it.

      Compliance rules for written communication about medicines

      • Indication, effect, and side effects.
      • Comparisons.
      • Use of references from authorities and professionals.
      • Other relevant rules.

      The linguistic checklist

      • Group work on submitted texts.
      • Presentation from group work.
      • Feedback from the course leaders on your own texts.

      Between modules 1 and 2, you work on improving your texts based on the linguistic checklist and return them to the course leader for final feedback and sparring.
      5 Sep 2024 9:00-11:00
      Feedback session (online on teams)

      • Knowledge sharing from the participants' process: what is difficult? What's easy?
      • Feedback and sparring.
      Practical information


      Registration deadline
      13 Aug 2024
      Lersø Parkallé 101
      2100 København Ø
      27 Aug - 5 Sep
      Sometimes things change. This is the expected programme.

      Course information


      Before the course, submit 1-2 texts you want to get feedback on during the course. The texts must be submitted to Client Manager Ida Salicath, isa@atriumcph.com prior to the course.

      Before the course, you must have basic knowledge of the Pharmaceutical Industry's Advertising. You can read about it here: https://www.enli.dk/regler/reklamekodeks/

      Bring your laptop or ipad.


      There is no examination for this course.

      This course is a part of a diploma

      Diploma in Marketing Compliance

      Through the Diploma in Marketing Compliance, you will get an in-depth understanding of the rules and regulations set by both the authorities and the pharmaceutical industry in Denmark and Europe, making you sharper and more effective in your daily work

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      Course leader

      Elisabeth Gammelgaard Ludvig


      Elisabeth Gammelgaard Ludvig

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      Want to know more or need help?

      Contact Client Manager Ida Salicath at +45 39 15 09 46

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