Pharma Advertising and Interaction (Advanced)

Improve your knowledge of pharmaceutical advertising aimed at health care professionals

28. Oct 2021
5. May 2022

1 day course

Danish

5,800 DKK ex VAT
(app. 780 EUR ex VAT)
50% DISCOUNT FOR PUBLIC INSTITUTIONS

Summary

This course will help you deepen and update your knowledge of the rules for pharmaceutical advertising and other communication measures and activities aimed at health care professionals. During the course we will discuss current topics handled by the Ethical Committee for the Pharmaceutical Industry (ENLI) as well as recent rulings and complex compliance cases in the pharmaceutical industry as a whole.

This advanced course is designed to help you better handle the compliance challenges you face in your job. Therefore, you can help shape the agenda by sending us your specific questions or topics upon registering for this course. Our lecturers will do their utmost to incorporate your wishes into the course.  

Keywords

  • Recent decisions and updates to Danish laws and ENLI’s rules on pharmaceutical marketing compliance
  • Pharmaceutical advertisements
  • Conferences, training and seminars for health care professionals
  • Meetings and communication with health care professionals 

Hi! Do you need help choosing the right course?

We are ready to help you at +45 39 27 60 60 or contact@atriumcph.com

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Course leader(s) & Lecturers

  • Rikke Bækgaard Thomassen
    Course leader
    Sekretariatschef
    ENLI
  • Kasper Hasseriis Andersen
    Lecturer
    Lægefaglig granskningsmand
    ENLI
  • Jesper Clausager Madsen
    Lecturer

    ENLI
See all

IS THIS COURSE FOR YOU?

Need to get up to speed on the latest ENLI decisions, or need advice on issues you face in your organisation?

This course is particularly relevant if you work in marketing, sales and/or compliance. The course is also beneficial, if you work at a communication/advertising agency or legal firm providing consulting services to the pharmaceutical industry.

What you will learn 


  1. The latest ethical trends in the pharmaceutical industry
  2. In-depth understanding of the reasoning behind the latest decisions made by the Ethical Committee for the Pharmaceutical Industry (ENLI)
  3. How to best solve the ethical challenges you face in your job in compliance with ENLI’s guidelines

    What your company will get 

    1. An employee who is up to speed on the latest laws and rules on pharmaceutical promotion and communication aimed at health care professionals
    2. An employee who truly understands how the laws and rules are to be interpreted and who can offer colleagues in marketing, sales, medical etc. guidance and advice
    3. An employee who can provide concrete input to solving the company’s challenges in relation to marketing compliance

      Course calendar

      Choose your starting date
      Starting 28. Oct 2021
      Starting 5. May 2022
      28. Oct 2021 9:00-16:00

      DAY 1

      The big picture and the smallest details: ethical trends on the international, national and regional level

      Carsten Blæsberg, Chief Consultant at the Danish Association of Pharmaceutical Industries (Lif) looks at the latest trends in pharmaceutical marketing compliance – from the new rules on inviting HCPs to conferences in Denmark’s Capital Region to pan-European rules on the pharma industry’s use of digital media.

      Recent rulings and current topics: pharma advertising to and interaction with health care professionals

      Rikke Bækgaard Thomassen, Legal Investigator and Head of the Ethical Committee for the Pharmaceutical Industry in Denmark (ENLI), gives us insights into the Committee’s current work. This fall’s hot topics are press releases, scientific events, social media and much more.

      Workshop: Sufficiently scientific? When pharmaceutical advertising aspires to be medical information for HCPs

      Medical investigators for the Ethical Committee for the Pharmaceutical Industry in Denmark (ENLI) Jesper Clausager Madsen and Kasper Hasseriis Andersen reveal current compliance challenges in pharmaceutical advertisement and help you get better at making sound compliance decisions. We will be looking at recent cases, focusing on complex compliance issues such as the use of evidence when substantiating advertising claims, or how to use illustrations and photos compliantly.

      Practical information

      Registration

      Registration deadline
      27. Oct 2021
      Atrium
      Lersø Parkallé 101
      2100 København Ø
      5. May 2022 9:00-16:00

      DAY 1

      The big picture and the smallest details: ethical trends on the international, national and regional level

      Carsten Blæsberg, Chief Consultant at the Danish Association of Pharmaceutical Industries (Lif) looks at the latest trends in pharmaceutical marketing compliance – from the new rules on inviting HCPs to conferences in Denmark’s Capital Region to pan-European rules on the pharma industry’s use of digital media.

      Recent rulings and current topics: pharma advertising to and interaction with health care professionals

      Rikke Bækgaard Thomassen, Legal Investigator and Head of the Ethical Committee for the Pharmaceutical Industry in Denmark (ENLI), gives us insights into the Committee’s current work. This fall’s hot topics are press releases, scientific events, social media and much more.

      Workshop: Sufficiently scientific? When pharmaceutical advertising aspires to be medical information for HCPs

      Medical investigators for the Ethical Committee for the Pharmaceutical Industry in Denmark (ENLI) Jesper Clausager Madsen and Kasper Hasseriis Andersen reveal current compliance challenges in pharmaceutical advertisement and help you get better at making sound compliance decisions. We will be looking at recent cases, focusing on complex compliance issues such as the use of evidence when substantiating advertising claims, or how to use illustrations and photos compliantly.

      Practical information

      Registration

      Registration deadline
      4. May 2022
      Atrium
      Lersø Parkallé 101
      2100 København Ø
      Sometimes things change. This is the expected programme.

      Course information

      Literature

      Prior to the course you will get access to mandatory and optional readings via your personal Atrium log-in.

      Please familiarize yourself with the mandatory readings before starting the course.

      Prior to starting the course, please familiarize yourself with The Pharmaceutical Industry’s Code of Practice on Promotion, etc., of Medicinal Products aimed at Healthcare Professionals

      Prerequisites

      As this is an advanced course, it is expected that you have prior knowledge of ENLI and ENLI’s advertising code. It is also expected that you have completed the courses Pharma advertising and information (basic) and Pharma Interaction.

      Examination

      There is no exam for this course.

      This course is a part of this programme

      Marketing Compliance Programme

      Depending on your focus in the pharmaceutical industry you can tailor your compliance training to meet your needs. Flexibly choose from the six courses of the Marketing Compliance Programme and earn your diploma in marketing compliance

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      Course leader(s)

      Rikke Bækgaard Thomassen
      Sekretariatschef
      ENLI

      Lecturers

      Kasper Hasseriis Andersen
      Lægefaglig granskningsmand
      ENLI
      Jesper Clausager Madsen

      ENLI

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      WANT TO KNOW more or need help?

      Contact Client Manager Ida Salicath at +45 39 15 09 46

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