Promotional Compliance in the Nordics

Differences and similarities in pharmaceutical marketing compliance in Sweden, Norway, Finland and Denmark

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19 Nov 2024

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On location or online

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Online 5,500 DKK ex VAT
On location 6,500 DKK ex VAT


Even though the Nordic countries are similar in many ways, there are significant differences when it comes to pharmaceutical marketing compliance guidelines.

At this one day Nordic Compliance Seminar, we clarify the most important differences and alleviate uncertainties that compliance professionals come across when working in the Nordic region and interacting with healthcare professionals.

The course includes topics like
  • Ethics Committees’ role in pharmaceutical compliance in the Nordics.
  • Digital/virtual promotional and non-promotional communication targeted healthcare professionals (HCPs).
  • Meetings, events and other interactions with HCPs.
  • Pharmaceutical advertising: differences between the Nordic countries.

To gain the greatest benefits from the course, we recommend that you take this e-learning course “The Danish Pharmaceutical Industry's Promotional Code” in advance.

What are the advantages of participating on location?
  • You can participate in a Tapas & Networking event (16.00-17.00).
  • You get an extra Q&A session in the afternoon.
  • Overall, in our experience, course participants greatly appreciate the networking that’s possible when meeting face-to-face in the physical space.


Do you need help choosing the right course? 

We are ready to help you at +45 39 27 60 60 or 

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    Other course participants say

    "The course was a good opportunity to get insights into all Nordic countries at the same time: what are the differences and similarities."

    Marie Steiding, Nordic Product Manager, Swedish Orphan Biovitrum AB

    "Anyone working with customer facing activities in the Nordics should participate in this training as it provides a very good overview of the rules."

    Jesper Kildehøj, Senior Medical Advisor, Daiichi Sankyo Nordics


    • Virtual Marketing Compliance in the Nordics

    • Social media

    • Illustrations

    • Documentation and references

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    Course leader & lecturers

    • Kjartan Bjerre-Christensen
      Course leader
      Pendicon Pharma & Healthcare

    Watch the video

    Is this course for you?

    This course is for you, if you have Nordic responsibility/involvement in creation and review of physical and digital promotional and non-promotional material and activities/events. Your function is e.g. brand manager, medical advisor/MSL, market access manager, sales manager, or compliance officer. To gain full benefit of the course, basic knowledge of and experience with compliance rules of at least one Nordic country is recommended.

    What you will learn 

    1. The latest interpretation of cross-Nordic rules on high profile promotional activities and events
    2. The differences between the national Rules for Promotion of Medicinal Products towards Healthcare Professionals in the Nordic countries
    3. How to overcome differences and uncertainties when you work across the Nordic region

      What your company will get 

      1. An employee who knows the role and functions of the national ethical committees or ethical bodies regulating the national codes and guidelines in Sweden, Norway, Finland and Denmark
      2. An employee who is up to speed on the latest information concerning market compliance in the Nordic countries
      3. An employee who is capable of advising colleagues on similarities and differences between the Nordic countries with respect to communicating with healthcare professionals

        Course calendar

        19 Nov 2024 9:00-16:00
        Day 1
        • Welcome and learning objectives
        • Virtual meetings
        • Social media
        • International congresses: exhibitions incl. pre-launch activities
        • Documentation and claims
        • Cases & Sanctions
        • Trends in the Nordics countries
        • Q&A and wrap-up

        For those attending on location please join the Tapas & Networking event from 16.00 to 17.00

        Practical information


        Registration deadline
        11 Nov 2024
        Lersø Parkallé 101
        2100 København Ø
        19 Nov
        Sometimes things change. This is the expected programme.

        Course information


        The overview and Q&A on Nordic rules developed jointly by the Ethical Committees of Denmark, Finland, Norway and Sweden. Available from


        Basic knowledge and experience with the compliance rules in at least one of the Nordic countries is recommended.


        There is no examination for this course. 

        This course is a part of a diploma

        Diploma in Marketing Compliance

        Through the Diploma in Marketing Compliance, you will get an in-depth understanding of the rules and regulations set by both the authorities and the pharmaceutical industry in Denmark and Europe, making you sharper and more effective in your daily work

        Read more

        Course leader

        Kjartan Bjerre-Christensen
        Pendicon Pharma & Healthcare

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        Want to know more or need help?

        Contact Client Manager Ida Salicath at +45 39 15 09 46

        Send me a message