Promotional Compliance in the Nordics

Differences and similarities in pharmaceutical marketing compliance in Sweden, Norway, Finland and Denmark
17. Nov 2022

Online or on location


5,950 DKK ex VAT
(app. 800 EUR ex VAT)


Even though the Nordic countries are similar in many ways, there are significant differences when it comes to pharmaceutical marketing compliance guidelines.

At this Nordic Compliance Seminar, we clarify the most important differences and alleviate uncertainties that compliance professionals come across when working in the Nordic region and interacting with healthcare professionals.

The course includes topics like:

  • Ethics Committees’ role in pharmaceutical compliance in the Nordics.
  • Digital/virtual promotional and non-promotional communication targeted healthcare professionals (HCPs).
  • Meetings, events and other interactions with HCPs.
  • Pharmaceutical advertising: differences between the Nordic countries.


  • Virtual Marketing Compliance in the Nordics

  • Social media

  • Illustrations and storytelling

  • Documentation and references


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Course leader(s) & Lecturer(s)

  • Rikke Bækgaard Thomassen
    Course leader
  • Jaakko Laurila
    Senior advisor
    Pharma Industry Finland
  • Marcus Unell
    Compliance Officer
    Lif Sweden
  • Ramona Melanie Eichenberger
    Senior Legal Adviser
    The Association of the Pharmaceutical Industry in Norway - LMI
  • Kjartan Bjerre-Christensen
    Pendicon Pharma & Healthcare
See all


This course is for you, if you have Nordic responsibility/involvement in creation and review of physical and digital promotional and non-promotional material and activities/events. Your function is e.g. brand manager, medical advisor/MSL, market access manager, sales manager, or compliance officer. To gain full benefit of the course, basic knowledge of and experience with compliance rules of at least one Nordic country is recommended.

What you will learn 

  1. The latest interpretation of cross-Nordic rules on high profile promotional activities and events
  2. The differences between the national Rules for Promotion of Medicinal Products towards Healthcare Professionals in the Nordic countries
  3. How to overcome differences and uncertainties when you work across the Nordic region

    What your company will get 

    1. An employee who knows the role and functions of the national ethical committees or ethical bodies regulating the national codes and guidelines in Sweden, Norway, Finland and Denmark
    2. An employee who is up to speed on the latest information concerning market compliance in the Nordic countries
    3. An employee who is capable of advising colleagues on similarities and differences between the Nordic countries with respect to communicating with healthcare professionals

      Course calendar

      17 Nov 2022 9:00-16:00

      DAY 1

      • Welcome and learning objectives
      • Virtual meetings
      • Social media
      • International congresses: exhibitions incl. pre-launch activities
      • Documentation and claims
      • Cases & Sanctions
      • Trends in the Nordics countries
      • Q&A and wrap-up
      Practical information


      Registration deadline
      16 Nov 2022
      Lersø Parkallé 101
      2100 København Ø
      17 Nov
      Sometimes things change. This is the expected programme.

      Course information


      The overview and Q&A on Nordic rules developed jointly by the Ethical Committees of Denmark, Finland, Norway and Sweden. Available from


      Basic knowledge and experience with the compliance rules in at least one of the Nordic countries is recommended.


      There is no examination for this course. 

      This course is a part of this programme

      Marketing Compliance Programme

      Depending on your focus in the pharmaceutical industry you can tailor your compliance training to meet your needs. Flexibly choose from the six courses of the Marketing Compliance Programme and earn your diploma in marketing compliance

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      Course leader(s)

      Rikke Bækgaard Thomassen


      Jaakko Laurila
      Senior advisor
      Pharma Industry Finland
      Marcus Unell
      Compliance Officer
      Lif Sweden
      Ramona Melanie Eichenberger
      Senior Legal Adviser
      The Association of the Pharmaceutical Industry in Norway - LMI
      Kjartan Bjerre-Christensen
      Pendicon Pharma & Healthcare

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      WANT TO KNOW MORE or need help?

      Contact Client Manager Ida Salicath at +45 39 15 09 46

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