E-learning: The Danish Pharmaceutical Industry's Promotional Code

Get to grips with the key aspects of promotional compliance

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1,000 DKK ex VAT
(app. 134 EUR ex VAT)

Summary

Are you new to pharma in Denmark? Or is it time to test your knowledge about current ENLI (Ethical Committee for the Pharmaceutical industry) definitions and rules for promotion?

These industry rules apply to member companies of LIF and ENLI affiliated companies operating in Denmark.
After having completed this e-learning course – consisting of 7 chapters – you know the most important rules and guidelines that regulate pharmaceutical companies' promotion of prescription medicines as well as their interaction with healthcare professionals in Denmark.

The course is co-developed and reviewed by compliance experts from the Danish pharmaceutical industry

You can access the 7 chapters whenever it is most convenient for you, even ‘on the go’ from your mobile or tablet. You can revisit specific topics or elements, whenever you want.

    Key words

    • ENLI
    • Danish Pharmaceutical Industry’s Promotional Code
    • Prescription medicinal products
    • Marketing Compliance
    • HCPs
    Read more

    IS THIS COURSE FOR YOU?

    The course is for everyone working in a pharmaceutical company operating on the Danish market for human medicine. It’s especially useful if your job is in a sales, marketing, or public affairs role and entails communication or interaction with HCPs.

    What you will learn

    1. The key rules regulating interaction between pharma and healthcare professionals in Denmark.
    2. Why these promotional compliance rules are so important, and for whom, where, and when they apply.
    3. The most important promotional do’s and don’t activities towards healthcare professionals.
    4. Special issues regarding the use of digital media targeting healthcare professionals.

    What your company will get

    1. An employee who understands the key rules regulating interaction between pharma and HCPs in Denmark.
    2. An employee who understands why these rules exist and for whom, where, and when they apply.
    3. An employee who knows the most important promotional do’s and don’t activities towards HCPs.
    4. An employee who is aware of special issues regarding the use of digital media targeted at HCPs.
    5. An employee who knows where to find information when in doubt about the promotional rules and regulations.

    Course agenda

    Session 0

    Content includes:

    • Chapter 1: Why do we need promotional compliance rules in pharma?
    • Chapter 2: Definitions and scope
    • Chapter 3: General requirements for promoting  medicinal products and interaction with HCPs
    • Chapter 4: Promotion of prescription medicinal products towards HCPs
    • Chapter 5: Use of digital and social media
    • Chapter 6: Interaction with HCPs
    • Chapter 7: Use of HCPs as consulting services
    Practical information

    Registration

    Registration deadline
    5 Jan 2026
    Register
    5 Jan
    Sometimes things change. This is the expected programme.

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    Want to know more, or need help?

    Contact Client Manager Ida Salicath at +45 39 15 09 46