Summary
Come and hear Omnichannel experts from Novo Nordisk, ALK Abello and Janssen as well an expert from KHORA- a globally leading company within the growing field of VR/AR (Virtual and Augmented reality). They will share valuable insights and real cases within healthcare.
Digitalisation and digital transformation are accelerating development in the pharmaceutical industry. Where digitalisation used to belong in the IT department, it is now an integral part of the business. Our interaction with healthcare professionals has also changed, and this provides seemingly endless opportunities.
In the Digital Transformation Network, you will be introduced to new technologies and trends. The network gives you new knowledge, learning from others' experiences, ideas, and discussions in the digital field.
Keywords
- Digital health
- Interaction med HCPs
- Digital transformation
- Digital marketing
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Course leader & lecturers
- Dennis BrøndtCourse leaderSenior Manager, Global Channel Enablement
ALK - Julie Enevold BrookerLecturerCountry Director Denmark
Janssen Cilag - Philip Væring PetersenLecturerSenior Director, Consumer Care
ALK - Mads Nathaniel LopesLecturerChief product Officer
Khora - Flemming HanghøjLecturerSenior Brand Lead
Novo Nordisk A/S
Is this network for you?
The network is for professionals in commercial or digital functions in life science. You may work as e.g. Brand/Product Manager, Key Account Manager, Business Unit Lead, Sales Manager, Digital Specialist, Digital Lead, Business Intelligence Manager, Business Intelligence Lead, or Market Access Manager.
What you will learn
- An action-oriented and inspiring network targeted at your professional area and interests.
- The opportunity to brainstorm, discuss challenges, trends, and opportunities in digital transformation with others who work with digital transformation in life science.
- The opportunity to expand your network with others in similar positions.
What your company will get
- An employee who is regularly updated on developments and trends in digital transformation.
- An employee who gets inspiration and sparring to solve relevant challenges in their daily work.
- An employee with a network among other professionals who work with digital transformation in life science.
Calendar
Meeting 1
- Welcome and mutual introductions and expected outcome
- How digital transformation at Janssen has led to more focused and relevant customer engagement by Julie Enevold Brooker, Country Director, Janssen
- Sharing key insights and lessons learned followed by Q&A.
- Networking
- Wine & tapas (optional)
Meeting 2
- KHORA: Use of VR/AR technology within healthcare by Mads Nathaniel Lopes; Chief Product Officer - Khora Exposure
- Understanding the potential of VR/AR technology
- Presentation of VR use cases within public and private organisations in the healthcare space.
- Insights into the latest research within mental health and immersive technologies (VR/AR) - Networking & sparring
Meeting 3
- Novo Nordisk experiences with developing multichannel HCP engagement strategy for Type 2 Diabetes treatment by Flemming Hanghøj, Senior Brand Lead, Novo Nordisk Denmark/Iceland
- How to design related unbranded and branded HCP experience journeys.
- What are the lessons learned in DK and other countries? - Evaluation of sessions
- Networking & sparring
Meeting 4
- ALK Abello Digital Health and Transformation
- Why healthcare needs to become digital?
- How is ALK working with digital health?
- What are the greatest challenges in succeeding with digital transformation? - Networking & sparring
- Wine & Tapas (optional)
Registration
Registration deadline27 Sep 2023
Lersø Parkallé 101
2100 København Ø
Course leader
ALK
Lecturers
Janssen Cilag
ALK
Khora
Novo Nordisk A/S
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Want to know more or need help?
Contact Client Manager Birger Flinthagen at +45 39 15 09 06
Send me an email