Digital Transformation Network

Summary

Interaction with HCPs (and patients) is becoming increasingly digitalised - from awareness to adoption. The most successful pharma companies have realised that this shift requires a new mindset, a different organisational structure, and a robust digital infrastructure focused on cross-functional collaboration.

In this network we discuss:

• Which digital communication strategies are most effective, and which ones fall short.
• How and when to engage HCPs and patients digitally. What works and what doesn’t work?
• How to convince internal stakeholders to invest in omnichannel customer experience
  

We invite practitioners from the life science ecosystem to share their experience with concrete digital transformation projects - this provides for good discussions and best practice sharing.

This is the network for you if you are looking to collaborate with others in the industry who are involved in digital transformation, omnichannel, and digital health.

Other participants say

“Good way of sharing knowledge and relevant cases.” 

Stine Andersen, Commercial Lead, Takeda Pharma A/S

Keywords

• Omnichannel HCP engagement
• Digital marketing
• Customer Experience
• HCP education
  

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