Summary
Interaction with HCPs (and patients) is becoming increasingly digitalised - from awareness to adoption. The most successful pharma companies have realised that this shift requires a new mindset, a different organisational structure, and a robust digital infrastructure focused on cross-functional collaboration.
In this network we discuss:
- Which digital communication strategies are most effective, and which ones fall short.
- How and when to engage HCPs and patients digitally. What works and what doesn’t work?
- How to convince internal stakeholders to invest in omnichannel customer experience
We invite practitioners from the life science ecosystem to share their experience with concrete digital transformation projects - this provides for good discussions and best practice sharing.
This is the network for you if you are looking to collaborate with others in the industry who are involved in digital transformation, omnichannel, and digital health.
Other participants say
“Good way of sharing knowledge and relevant cases.”
Stine Andersen, Commercial Lead, Takeda Pharma A/S
Keywords
- Omnichannel HCP engagement
- Digital marketing
- Customer Experience
- HCP education
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Network leader & lecturers
- Dennis BrøndtCourse leaderSenior Manager, Global Channel Enablement
Eli Lilly Danmark A/S
Is this network for you?
You may work as
Brand or Product Lead
Key Account Manager
Customer Experience Lead
Digital Marketing Specialist
Medical Advisor or Scientific Liaison
What you will get
- Knowledge sharing and inspiration: Through presentations, cases and discussions, you can learn from others' omnichannel engagement experiences and avoid common pitfalls.
- Stronger professional network: You will join professionals from the industry. This strengthens both your professional profile and your company's innovative power.
- Personal and professional development: Joining the network gives you the opportunity to develop your skills in digitalisation and change management. It can increase your visibility as a digital frontrunner in your organisation
What your company will get
- An employee who is regularly updated on developments and trends within digital transformation & omnichannel engagement
- An employee who gets inspiration and sparring to solve relevant challenges in their daily work.
- An employee who strengthens his/her expanded network among peers in the industry
- An employee who is a digital frontrunner and strengthens the organisational innovation power
Calendar
Meeting 1
Success with Omnichannel HCP engagement:
“How do we sell Blockbuster drugs - without becoming Blockbuster ourselves?”
- Focusing on tomorrow's customers, the increasing barriers to entry - and how Omnichannel can be used strategically to address them.
Jens Christian Øllgaard, MD, PhD, Head of Customer Experience, Novo Nordisk Denmark A/S
- How to work strategically with omnichannel in Medical Affairs and how it interacts with the rest of the organisation.
Lena Riis - MSc. Pharm Senior Medical Advisor - Bayer Denmark
Meeting 2
Topics and speakers to be announced later
Meeting 3
Topics and speakers to be announced later
Meeting 4
Topics and speakers to be announced later
Registration
Registration deadline17 Sep 2025
Lersø Parkallé 101
2100 København Ø
Course leader
Eli Lilly Danmark A/S
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Want to know more or need help?
Contact Client Manager Birger Flinthagen at +45 39 15 09 06
Send an email