Introduction to Danish Marketing Compliance in Pharma

Learn the Danish rules and legislation on information and interaction with Health Care professionals (HCPs)

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24 Apr 2025

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On location or online

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6,500 DKK ex VAT

(app. 874 EUR ex VAT)



Special rules apply when informing healthcare professionals and the general public about pharmaceutical products:

  • Most pharma information is considered advertising.
  • A lot of advertising tools and methods are not allowed in pharma.
  • For pharma advertising to be legal, certain conditions must be met. 

This one day course is designed to help you understand which rules apply in regards to prescription medicinal products. You will be introduced to the legal requirements for prescription medicinal products, targeted HCPs across different communication channels and media, so you can avoid common and costly pitfalls.

We will introduce you to the rules governing the Danish pharmaceutical industry’s interaction with HCPs enabling you to ensure that your interaction with HCPs is compliant.

To gain the greatest benefits from the course, we recommend that you take this e-learning course “The Danish Pharmaceutical Industry's Promotional Code” in advance.


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  • Danish Pharmaceutical Industry’s Promotional Code (in Danish: Reklamekodekset)
  • ENLI (ethical Committee for the pharmaceutical industry)
  • Marketing compliance
  • Danish legislation on advertising medicines

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Course leader & lecturers

  • Rikke Bækgaard Thomassen
    Course leader

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Is this course for you?

This course is for non-Danish speaking professionals working with advertising and promotion of medicinal products towards HCPs in Denmark.  

What you will learn

  1. The purpose and background for self-regulation in the pharmaceutical industry.
  2. What constitutes advertising in a pharma context and how to make it adequate and factual.
  3. The definition of a healthcare professional (HCP).
  4. The prohibition of gifts and financial benefits.
  5. What the Ethical Committee for the Pharmaceutical Industry (ENLI) looks for when approving or sanctioning pharmaceutical information.

    What your company will get

    1. An employee who understands the Danish marketing compliance landscape for prescription medicinal products.
    2. An employee who understands what constitutes advertisement in a pharma context and how to make it adequate and factual.
    3. An employee who is familiar with vital definitions and rules.
    4. An employee who knows the approval process and the jurisdiction of ENLI.

    Course calendar

    24 Apr 2025 9:00-16:00
    Day 1

    The Danish Association of the Pharmaceutical Industry’s (Lif) view on pharmaceutical legislation.

    Rules and regional agreements:

    • Rules for association between industry and healthcare professionals
    • Agreements with the different regions on meetings with and training of hospital employees

    ENLI: legislation and the pharmaceutical industry´s ethical self-regulation code

    • Introduction to ENLI: Who makes the rules and who must comply? How are they monitored? How are violations sanctioned?
    • Compulsory information for healthcare professionals
    • When are pharma advertising "adequate" and "factual"?
    • Advertising on the internet and social media

     The concept of advertising in pharma context: legislation, duties, and restrictions.

    • Prohibition of gifts and financial benefits and the exceptions to these prohibitions
    • Rules and practices regarding conferences, exhibitions, sponsorships, representation, etc.

    Practical information


    Registration deadline
    17 Apr 2025
    Lersø Parkallé 101
    2100 København Ø
    24 Apr
    Sometimes things change. This is the expected programme.

    Course information


    This course is not eligible for the Diploma exam in Marketing compliance

    Course leader

    Rikke Bækgaard Thomassen

    Want to know more or need help?

    Contact Client Manager Ida Salicath at +45 39 15 09 46

    Send me a message