Summary

This course is designed to help you master pharma companies’ use of social and digital media in a compliance perspective - for example:

• What is the company’s responsibilities in relation to user comments on social media and how are they managed correctly?
• What is an employee in a pharma company allowed to do? For example: Are you allowed to like and share via your personal profiles on social media?
• What can a pharma company gain from being active on the new media?

To make the course as relevant and directly applicable as possible, we work based on real-life cases and dilemmas on social and digital media, e.g. Facebook, LinkedIn and Youtube in addition to websites, webinars and digital tools.

In addition, we go through those regulations and industry specific guidelines that govern digital communication in pharma.

To gain the greatest benefits from the course, we recommend that you take this e-learning course “The Danish Pharmaceutical Industry's Promotional Code” in advance.

Other course participants say

"The topics on the agenda were very relevant for me and all the lecturers were very competent, inspiring, and delivered more than I had expected."

Helle Knokgaard, Customer Engagement Manager 

"I recommend this course, especially to a colleague who doesn't have much prior knowledge of pharma and compliance rules."

Emilie Lund Egsmose, Senior Advisor, Advice A/S

"The course is a great introduction to compliance for new employees in the industry."

Morten Gottlieb Jensen, Associate Brand Lead, Cardiovascular, Bristol Myers Squibb

Keywords

• Digital channels

• Social media

• Webinars