Compliant Use of Digital Channels and SoMe in Pharma

Summary

This one-day course is designed to help pharma companies and pharma employees master their use of social and digital media in a compliance perspective both related to disease awareness and medicine information – for example:

• What is the company’s responsibilities in relation to user comments on social media and how are they managed correctly?
• What is an employee in a pharma company allowed to do?
• What can a pharma company and its employees gain from being active on social media?

To make the course as relevant and directly applicable as possible, we work based on real-life use cases and dilemmas on social and digital media, e.g. Facebook, LinkedIn, Youtube, and TikTok in addition to websites, webinars, and emails to HCPs.

At the course, we take you through the regulations and industry specific guidelines that govern digital communication in pharma. In addition, you will learn from peers in other pharma companies, who will share real-life use cases from their work with digital channels and social media.

To gain the greatest benefits from the course, we recommend that you complete the e-learning course “The Danish Pharmaceutical Industry's Promotional Code” in advance.

Other course participants say

"The topics on the agenda were very relevant for me and all the lecturers were very competent, inspiring, and delivered more than I had expected."

Helle Knokgaard, Customer Engagement Manager 

"I recommend this course, especially to a colleague who doesn't have much prior knowledge of pharma and compliance rules."

Emilie Lund Egsmose, Senior Advisor, Advice A/S

"The course is a great introduction to compliance for new employees in the industry."

Morten Gottlieb Jensen, Associate Brand Lead, Cardiovascular, Bristol Myers Squibb

"The cases and decisions reviewed were relevant, and the two presentations were thought-provoking. I’m definitely taking some of these ideas and approaches with me."

Albert Andersen, Marketing Graduate, Boehringer Ingelheim Danmark A/S

"This was the best, most informative, and most hands-on course I’ve ever attended. There was a lot of useful information that I could immediately start applying in my daily work. And it was great to have cases from other companies."

Elisa, Marketing Coordinator

Keywords

• Digital channels
• Social media
• Rules for use
• Interaction with healthcare professionals