Marketing Compliance: Digital Media

Learn the rules and legislation concerning communication about medicine on social and digital media

23. May 2023

or

28. Nov 2023

On location

Danish

6,300 DKK ex VAT

(app. 847 EUR ex VAT)

50% DISCOUNT FOR PUBLIC INSTITUTIONS

Summary

This course is designed to help you master pharma companies’ use of social and digital media in a compliance perspective - for example:

  • What is the company’s responsibilities in relation to user comments on social media and how are they managed correctly?
  • What is an employee in a pharma company allowed to do? For example: Are you allowed to like and share via your personal profiles on social media?
  • What can a pharma company gain from being active on the new media?

To make the course as relevant and directly applicable as possible, we work based on real-life cases and dilemmas on social and digital media, e.g. Facebook, LinkedIn and Youtube in addition to websites, webinars and digital tools.


In addition, we go through those regulations and industry specific guidelines that govern digital communication in pharma.

To gain the greatest benefits from the course, we recommend that you take this e-learning course “The Danish Pharmaceutical Industry's Promotional Code” in advance.


OTHER COURSE PARTICIPANTS SAY:

"The topics on the agenda were very relevant for me and all the lecturers were very competent, inspiring, and delivered more than I had expected."

Helle Knokgaard, Customer Engagement Manager 


"Highly relevant content. Inspiring speakers."

Bo Thyssen Vestergaard, Nordiv Head of Digital Marketing, Ferring Pharmaceuticals 


Keywords

  • Digital channels

  • Social media

  • Webinars

Hi! 

Do you need help choosing the right course? 

We are ready to help you at +45 39 27 60 60 or contact@atriumcph.com 

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Course leader(s) & Lecturer(s)

  • Elisabeth Gammelgaard Ludvig
    Course leader
    Owner
    Sundhedsagenda
  • Camille Aulkær Andersen
    Lecturer
    Partner & Head of healthcare
    Kompas Kommunikation
  • Christian Vinding Thomsen
    Lecturer
    Partner og Advokat
    Loeven Advokatfirma
See all

Watch the video

IS THIS COURSE FOR YOU?

This course is relevant if you need to know regulations and guidelines for the pharmaceutical industry’s interaction with all types of stakeholders via social and digital channels involving a two-way communication approach.

It is especially relevant if you work with compliance, marketing, corporate communication and sales.

What you will learn

  1. Knowledge of the laws and regulations you must take into account when developing a digital media strategy for a pharmaceutical company, for a drug or a disease area
  2. Understanding how to legally use digital media in your information about and marketing of drugs to different audiences via ads, websites and social media
  3. Concrete examples of how other pharmaceutical companies work with social and digital media in a compliance perspective

What your company will get

  1. An employee who is familiar with the digital, legal landscape of the pharmaceutical industry and who can advise on the company's digital strategy in this area
  2. An employee who can ensure that the company's use of digital tools in marketing to all target groups is in accordance with the applicable rules and regulations in the industry
  3. An employee who can assess compliance challenges and can assist in the development of digital and social channels so that they comply with the rules

Course calendar

Choose your starting date
Starting 23 May 2023
Starting 28 Nov 2023
23 May 2023 9:00-16:00

DAY 1

  • Breakfast and network
  • Welcome and introduction
  • Statistics and trends on digital media
  • Significant rules on digital communication in relation to pharmaceutical companies’ compliance
  • How Bristol Myers Squibb uses podcasts to educate healthcare professionals and patients
  • How do the doctors use social media and digital tools in their daily worklife?
  • Take home messages and evaluation
Practical information

Registration

Registration deadline
22 May 2023
Atrium
Lersø Parkallé 101
2100 København Ø
Register
23 May
28 Nov 2023 9:00-16:00

DAY 1

  • Breakfast and network
  • Welcome and introduction
  • Statistics and trends on digital media
  • Significant rules on digital communication in relation to pharmaceutical companies’ compliance
  • How Bristol Myers Squibb uses podcasts to educate healthcare professionals and patients
  • How do the doctors use social media and digital tools in their daily worklife?
  • Take home messages and evaluation
Practical information

Registration

Registration deadline
27 Nov 2023
Atrium
Lersø Parkallé 101
2100 København Ø
Register
28 Nov
Sometimes things change. This is the expected programme.

Course information

Literature

Prior to the course you will get access to mandatory and optional readings via your personal Atrium log-in.

Please familiarize yourself with the mandatory readings before starting the course.

It is not required, but you will get the most out of this course if you browse the Danish Ethical Committee for the Pharmaceutical Industry’s (ENLI) “Guide Regarding Use of Digital Media” before the course.

Examination

There is no exam for this course.

This course is a part of a diploma

Diploma in Marketing Compliance

Through the Diploma in Marketing Compliance, you will get an in-depth understanding of the rules and regulations set by both the authorities and the pharmaceutical industry in Denmark and Europe, making you sharper and more effective in your daily work

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Course leader(s)

Elisabeth Gammelgaard Ludvig
Owner
Sundhedsagenda

Lecturer(s)

Camille Aulkær Andersen
Partner & Head of healthcare
Kompas Kommunikation
Christian Vinding Thomsen
Partner og Advokat
Loeven Advokatfirma

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WANT TO KNOW MORE or need help?

Contact Client Manager Ida Salicath at +45 39 15 09 46

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