Summary
This course is designed to help you master pharma companies’ use of social and digital media in a compliance perspective - for example:
- What is the company’s responsibilities in relation to user comments on social media and how are they managed correctly?
- What is an employee in a pharma company allowed to do? For example: Are you allowed to like and share via your personal profiles on social media?
- What can a pharma company gain from being active on the new media?
To make the course as relevant and directly applicable as possible, we work based on real-life cases and dilemmas on social and digital media, e.g. Facebook, LinkedIn and Youtube in addition to websites, webinars and digital tools.
In addition, we go through those regulations and industry specific guidelines that govern digital communication in pharma.
To gain the greatest benefits from the course, we recommend that you take this e-learning course “The Danish Pharmaceutical Industry's Promotional Code” in advance.
Other course participants say
"The topics on the agenda were very relevant for me and all the lecturers were very competent, inspiring, and delivered more than I had expected."
Helle Knokgaard, Customer Engagement Manager
"Highly relevant content. Inspiring speakers."
Bo Thyssen Vestergaard, Nordiv Head of Digital Marketing, Ferring Pharmaceuticals
"The course is a great introduction to compliance for new employees in the industry."
Morten Gottlieb Jensen, Associate Brand Lead, Cardiovascular, Bristol Myers Squibb
Keywords
Digital channels
Social media
Webinars
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Do you need help choosing the right course?
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Course leader & lecturers
- Elisabeth Gammelgaard LudvigCourse leaderOwner
Sundhedsagenda - Andreas PihlLecturerMedical and Scientific Affairs Lead
Roche Diagnostics A/S - Camille Aulkær AndersenLecturerPartner & Head of healthcare
Kompas Kommunikation - Charlotte ClemmensenLecturerBrand Lead, Hematology at Bristol Myers Squibb
Bristol Myers Squibb Danmark - Christian Vinding ThomsenLecturerPartner og Advokat
Loeven Advokatfirma
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Is this course for you?
This course is relevant if you need to know regulations and guidelines for the pharmaceutical industry’s interaction with all types of stakeholders via social and digital channels involving a two-way communication approach.
It is especially relevant if you work with compliance, marketing, corporate communication and sales.
What you will learn
- Knowledge of the laws and regulations you must take into account when developing a digital media strategy for a pharmaceutical company, for a drug or a disease area
- Understanding how to legally use digital media in your information about and marketing of drugs to different audiences via ads, websites and social media
- Concrete examples of how other pharmaceutical companies work with social and digital media in a compliance perspective
What your company will get
- An employee who is familiar with the digital, legal landscape of the pharmaceutical industry and who can advise on the company's digital strategy in this area
- An employee who can ensure that the company's use of digital tools in marketing to all target groups is in accordance with the applicable rules and regulations in the industry
- An employee who can assess compliance challenges and can assist in the development of digital and social channels so that they comply with the rules
Course calendar
Day 1
- Breakfast and network
- Welcome and introduction
- Statistics and trends on digital media
- Significant rules on digital communication in relation to pharmaceutical companies’ compliance
- How Bristol Myers Squibb uses podcasts to educate healthcare professionals and patients
- How do the doctors use social media and digital tools in their daily worklife?
- Take home messages and evaluation
Registration
Registration deadline27 Nov 2023
Lersø Parkallé 101
2100 København Ø
Course information
Literature
Prior to the course you will get access to mandatory and optional readings via your personal Atrium log-in.
Please familiarize yourself with the mandatory readings before starting the course.
It is not required, but you will get the most out of this course if you browse the Danish Ethical Committee for the Pharmaceutical Industry’s (ENLI) “Guide Regarding Use of Digital Media” before the course.
Examination
There is no exam for this course.
This course is a part of a diploma
Through the Diploma in Marketing Compliance, you will get an in-depth understanding of the rules and regulations set by both the authorities and the pharmaceutical industry in Denmark and Europe, making you sharper and more effective in your daily work
Read moreCourse leader
Sundhedsagenda
Lecturers
Roche Diagnostics A/S
Kompas Kommunikation
Bristol Myers Squibb Danmark
Loeven Advokatfirma
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Want to know more or need help?
Contact Client Manager Ida Salicath at +45 39 15 09 46
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