Marketing Compliance: Digital Media

Learn the rules and legislation concerning online communication, social media, apps and devices in a pharma context

  • TBD

1 day course


5.400,- DKK ex VAT
(app. 726,- EUR ex VAT)

At the moment there are no available dates for this course.



This course is designed to help you master the legal principles of pharma communication in a digital context. You will learn how to deal with issues such as how the Internet makes communication intended for one target group accessible to others, how user-generated and user-shared content upsets traditional relations between sender and receiver, and which international laws and industry-specific rules govern digital pharma communication.

To help you do your job even better, we will use real cases and look at both digital marketing, digital sales, digital devices and apps: websites, awareness campaigns, digital advertising, social media, GDPR, web conferences, apps for marketing, diagnostic apps and hybrid pharmaceutical devices.



Social Media
Web conferences
Digital devices

What you will learn

  1. The laws and rules to take into consideration when creating a digital media strategy for a pharmaceutical product
  2. How to use digital media legally for information and advertising of pharmaceutical products to different target groups via ads, websites, social media and apps
  3. How your company can further its interaction with healthcare professionals (HCPS) by using web conferences for meetings and education in a compliant way
  4. How to classify apps and devices and make sure your company utilizes the opportunities provided by new technologies

What your company will get

  1. An employee who is familiar with the digital legal landscape for the pharma industry and can advise your company on its general digital strategy
  2. An employee who can make sure your company’s use of digital marketing tools to all target groups is in compliance with industry specific rules and regulations
  3. An employee who knows how to keep your company’s web conferences and digital dialogue with healthcare professionals (HCPs) compliant
  4. An employee who understands the classification of apps and devices and can help your company create apps for different purposes – from disease awareness and communication to monitoring and treatment

Registration quick facts

You can pay by credit card or by invoice. We charge the amount shortly after you register. If you cancel your registration more than 30 days prior to the course, you will receive a full refund. Read our cancellation policy.

Yes, if you experience any technical problems, please call us at + 45 39 27 60 60, or send us an email at

If you cancel your registration more than 30 days prior to the course, you will receive a full refund. If you get sick and cannot attend the course, you may hand over the seat to a colleague, who will then have to register for the course on our website prior to course start. If the registration is closed, please send us full name, email, phone and title of your colleague to bfl@atriumcph.comRead our cancellation policy.


Contact Client Manager Ida Salicath at +45 39 15 09 46

Send an email


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