Pharma Advertising and Information (Basic)

Summary

Special rules apply when informing healthcare professionals about medicines. Most information about medicines is considered advertising, which means many promotional activities and communication initiatives are not permitted. For pharmaceutical advertising to be legal, you need to meet specific conditions.

This one-day course gives you an overview of the rules governing the information and marketing of medicines. You'll be introduced to the legal requirements for advertising to healthcare professionals so you can avoid common and costly pitfalls.

The course aims to equip you to develop compliant information and marketing materials targeted at healthcare professionals.

To get the most out of the course, we recommend taking the e-learning course "The Advertising Code for the Danish Pharmaceutical Industry" beforehand.

To learn about the marketing rules for over-the-counter medicines (OTC), have a look at this course.

Other course participants say

"The course was interesting and very relevant for me in my work where the rules can be complicated. Good course location and nice staff."

Ina Berger, Medical Operations & Training Coordinator NE, UCB Nordic A/S 

“We covered a lot of ground, and the combination of presentations with assignments is really good. Super great, lecturers skilled at explaining.” 

Helene Hahn, Marketing coordinator, Orion Pharma A/S

"The course was thorough, especially the many small cases were a great way of applying the knowledge and discussing the dilemmas."

Sofie Enstrøm, Chief Advisor, Advice A/S

Keywords

• Sales-orientated material
• Use of images
• Mandatory information
• Information materials vs. advertisements
• Social media
• Push vs. pull marketing