MEET søren-ulrik

One of Atrium's strengths is the team that makes it happen. Meet Søren-Ulrik Rolsted Fangholm, Director of Atrium and of Marketing & Business Development in DLI-MI. And how does Søren-Ulrik's background within the pharmaceutical industry and educational sector improve your experience at Atrium's courses?

Why do you think it is exciting to work with education for the life science sector?

"The pharma industry participates in the prevention and treatment of diseases, that affect both individuals and society. Therefore, it is characterised by continuous development; both of new medicines and how they are approved, produced, priced, prescribed, sold, used, and monitored. It is immensely exciting to be close to this development. Moreover, in Atrium, we deliver knowledge and continuing education to, for instance, pharma companies, so their employees are well equipped with the skills needed to drive this development."

Why do you think it is important to educate yourself throughout your life?

"I believe that continuing education is just as important for the experienced specialist as for anyone who has just started his or her career. You need to keep up with new knowledge, processes, regulations and laws in order to be an asset as an employee in a knowledge-based sector like the pharmaceutical industry. The desire to know more can have several causes. One is curiousity or a wish to become more skilled or updated with the latest knowledge. We all have our own reasons for wanting more and new knowledge. For some it becomes a passion – we have numerous course participants who have returned to us for many years."

What do you think is the strength of exactly Atrium's courses?

"It is our wide and deep network of professional experts, who are course leaders and educators at Atrium. We draw on experts from LIF, industry, government agencies, universities, law firms, etc., both nationally and from abroad. In this way, we ensure that we have the best experts to provide knowledge to our many course participants. Also, I think it is a strength that our team is in close daily contact with these experts as well as our course participants. In this way, we become a link and gathering point for people working within life science – and we can deliver new knowledge quickly based on our extensive industry insight."