Pharma Advertising and Information (Basic)

Learn the Danish laws and rules on information for healthcare professionals (HCPs) and the public

  • 30. Jan 2019
  • 22. May 2019

1 day course

Danish

5.400,- DKK ex VAT
(app. 726,- EUR ex VAT)

Summary

Special rules apply when informing healthcare professionals and the general public about pharmaceutical products: Most pharma information is considered advertising, a lot of advertising tools and methods are not allowed in pharma, and for pharma advertising to be legal, certain conditions have to be met.

This course is designed to help you understand which rules apply. You will be introduced to the legal requirements for different pharmaceutical products, audiences and media, so you can avoid common and costly pitfalls.

The purpose of the seminar is to enable you to keep your pharma information and promotional materials compliant.
 

Keywords

Pharmaceutical advertising
Medical information
Promotional materials
Compulsory information
HCPs, certain professions, general audience
Channels, media, formats
Push versus pull

What you will learn

  1. How to distinguish between pharmaceutical information and advertising and know under which circumstances both, one or none of them are allowed
  2. Compulsory information and general requirements to pharmaceutical information for health care professionals and laypersons
  3. Compliance challenges with respect to the choice of channel and form, e.g. digital and traditional media
  4. What ENLI (The Ethical Committee for the Pharmaceutical Industry in Denmark) investigators look for when they scrutinize pharmaceutical information and ads

What your company will get

  1. An employee who can distinguish legal pharma information from illegal pharma promotion
  2. An employee who masters the requirements for promotional materials aimed at health care professionals
  3. An employee who is able to keep your communication with patients and the general public compliant
  4. An employee who knows what ENLI looks for in media and ads and who can keep your company stay compliant
Available start dates

When registering, you can choose the dates that suit you.

Registration quick facts

You can pay by credit card or by invoice. We charge the amount shortly after you register. If you cancel your registration more than 30 days prior to the course, you will receive a full refund. Read our cancellation policy.

Yes, if you experience any technical problems, please call us at + 45 39 27 60 60, or send us an email at contact@atriumcph.com

If you cancel your registration more than 30 days prior to the course, you will receive a full refund. If you get sick on the day of the course, you can hand over your seat to a colleague. To hand over your seat, please contact us at +45 39 27 60 60. Read our cancellation policy.

WANT TO KNOW MORE ABOUT THIS COURSE?

Contact Programme Director Ida Storm Jansen at +45 39 15 09 98 

Send an email