Digital Media

Learn how to deal with GDPR, web conferencing, social media, apps and devices in a pharma context

  • 19. Jun 2019

1 day course

Danish

5.400,- DKK ex VAT
(app. 726,- EUR ex VAT)

PLEASE NOTE: THIS COURSE IS IN DANISH

Summary

This course is designed to help you master the legal principles of pharma communication in a digital context. You will learn how to deal with issues such as how the Internet makes communication intended for one target group accessible to others, how user-generated and user-shared content upsets traditional relations between sender and receiver, and which international laws and industry-specific rules govern digital pharma communication.

To help you do your job even better, we will use real cases and look at both digital marketing, digital sales, digital devices and apps: websites, awareness campaigns, digital advertising, social media, GDPR, web conferences, apps for marketing, diagnostic apps and hybrid pharmaceutical devices.

  

Keywords

Websites
Campaigns
Social Media
GDPR
Web conferences
Apps
Digital devices

What you will learn

  1. The laws and rules to take into consideration when creating a digital media strategy for a pharmaceutical product
  2. How to use digital media legally for information and advertising of pharmaceutical products to different target groups via ads, websites, social media and apps
  3. How your company can further its interaction with healthcare professionals (HCPS) by using web conferences for meetings and education in a compliant way
  4. How to classify apps and devices and make sure your company utilizes the opportunities provided by new technologies

What your company will get

  1. An employee who is familiar with the digital legal landscape for the pharma industry and can advise your company on its general digital strategy
  2. An employee who can make sure your company’s use of digital marketing tools to all target groups is in compliance with industry specific rules and regulations
  3. An employee who knows how to keep your company’s web conferences and digital dialogue with healthcare professionals (HCPs) compliant
  4. An employee who understands the classification of apps and devices and can help your company create apps for different purposes – from disease awareness and communication to monitoring and treatment
Available start dates

Registration quick facts

You can pay by credit card or by invoice. We charge the amount shortly after you register. If you cancel your registration more than 30 days prior to the course, you will receive a full refund. Read our cancellation policy.

Yes, if you experience any technical problems, please call us at + 45 39 27 60 60, or send us an email at contact@atriumcph.com

If you cancel your registration more than 30 days prior to the course, you will receive a full refund. If you get sick on the day of the course, you can hand over your seat to a colleague. To hand over your seat, please contact us at +45 39 27 60 60. Read our cancellation policy.

WANT TO KNOW MORE ABOUT THIS PROGRAMME?

Contact Programme Director Ida Storm Jansen at +45 39 15 09 98

Send an email