Introduction to Pharma in the Nordics

From unmet medical need to successful launch on the market

7 Sep 2022

2 days course

English

10,400 DKK ex VAT
(app. 1,398 EUR ex VAT)
50% DISCOUNT FOR PUBLIC INSTITUTIONS

Summary

In a nutshell, this course provides you with the competences that are necessary if you wish to start a successful career in the pharmaceutical industry - or if your job requires you to collaborate with the pharmaceutical industry in the Nordic countries.

The most important parameters for success as an employee in the pharmaceutical industry are:

  • the ability to work in a team,
  • understanding of your company’s internal departments and their value creation,
  • in-depth knowledge of the environment in which pharmaceutical companies operate.


This course provides you with a basic understanding of the entire value chain of the pharmaceutical industry in the Nordic region. You learn how ideas for new pharmaceutical products emerge, how they are developed and tested, and how companies obtain market access for their products. In addition, you learn how pharmaceutical companies price their products and what strategies are used for optimising marketing and sales.

Importantly, you also learn how to collaborate with the pharmaceutical industry’s stakeholders such as HCPs, patient associations, politicians and authorities (payers) in a compliant way in the Nordic region.

Early Bird! Sign-up on 7 June 2022 at the latest to benefit from a reduced price. After 7 June 2022 the price is 11,400 DKK.

ANNIVERSARY OFFER:

Book any course* scheduled for a date in 2022 and bring a colleague along: 2 for the price of 1. Only valid for bookings made 2 May until 16 May.

Sign up yourself and a colleague in the same order form – then we make sure only one course fee is charged.

(*Networks and courses offered together with University of Copenhagen and CBS are not included.)


Key words

  • Research and Clinical Development
  • Pharmacovigilance
  • Regulatory Affairs
  • Market Access and Medical Affairs
  • Marketing compliance and sales
  • Digital Marketing, External Affairs, and omnichannel
  • Challenges and opportunities for pharma
Read more

Course leader(s) & Lecturer(s)

  • Kirsten Harting
    Course leader
    Medical Doctor and Executive MBA
    Pharma-Business
  • Karen Husted Adams
    Lecturer
    Clinical Pharmacology Specialist
    Atrium
  • Martin Rud Pedersen
    Lecturer
    Senior Vice President
    ALK
  • Mette Duelund Simonsen
    Lecturer
    Safety Surveillance Manager
    Novo Nordisk A/S
  • Niels Juul Brogaard
    Lecturer
    Strategic Market Access Partner
    Roche A/S
  • Anne Schwartz
    Lecturer
    Vice President
    ALK-Abelló A/S
  • Anne Lützhøft Aarbogh
    Lecturer
    Senior Vice President, Global Regulatory Affairs ALK
    Alk
  • Dennis Brøndt
    Lecturer
    Senior Digital Specialist
    Janssen Cilag
  • Søren Rousku Andersen
    Lecturer
    Senior Sales Manager
    Pfizer ApS
  • Palle Dahl
    Lecturer
    Medical Innovation Director Nordics
    AstraZeneca A/S
  • Tina Günther
    Lecturer
    Market Ethics Director
    AstraZeneca A/S
  • Michael Lange
    Lecturer
    Lead EE Northern Europe (Benelux & Nordic)
    UCB Nordic A/S
See all

IS THIS COURSE FOR YOU?

This course is right for you if you want an understanding of how a modern pharma company operates and creates value in the Nordic region – from idea to market. You may be new in the pharma industry/biotech or have a role collaborating with pharmaceutical companies in the Nordics. Also, you may work at Nordic authorities interacting with pharma.

What you will learn

  1. The whole pharma value chain: from an idea is conceived in research to a successful product launch in the Nordics.
  2. Working with key external stakeholders e.g. when obtaining market access.
  3. The essential marketing and sales compliance rules and guidelines in the Nordics.
  4. How and when to engage doctors, nurses, Health Care Professionals, patients, and payers in a compliant way.
  5. The current challenges and future opportunities for pharma.

What your company will get

  1. An employee who has valuable knowledge about how to develop and launch new medicine.
  2. An employee who has a thorough understanding of how to interact with internal and external stakeholders, e.g. when setting the right price.
  3. An employee who understands how affiliates and headquarter functions collaborate.
  4. An employee who understands ethical and compliant behavior in marketing and when interacting with healthcare. professionals, payers, and patients.
  5. An employee who understands the medical and safety aspects of medicine.
  6. An employee who has knowledge about how to interact with authorities regarding medicine approval.

Course calendar

Starting 7 Sep 2022
7 Sep 2022 9:00-16:00
Day 1
  • Light breakfast and network
  • Research & Non-clinical Development
  • Clinical Development 
  • Pharmacovigilance
  • Regulatory Affairs
  • From R&D to production
  • Digital marketing
  • Quiz and wrap up
8 Sep 2022 9:00-16:00
Day 2
  • Light breakfast and network
  • Market Access in the Nordics
  • Sales
  • Medical affairs
  • Marketing compliance in the Nordics
  • Public affairs
  • Challenges and opportunities for pharma
  • Quiz - What have we learned
  • Questions
Practical information

Registration

Registration deadline
24 Aug 2022
Atrium
Lersø Parkallé 101
2100 København Ø
Register
7 - 8 Sep
Sometimes things change. This is the expected programme.

Course information

Literature

Prior to the course you will get access to mandatory and optional readings via your personal Atrium log-in.

Please familiarise yourself with the mandatory readings before starting the course.

Prerequisites

There are no prerequisites for this course, but we recommend that you have a Bachelor’s degree or similar as a minimum.

Examination

There is no examination for this course.

This course is a part of this programme

Pharma Consultant Programme

Design a medical training programme that fits your professional interests. Relevant if you work with or advice on drugs, maybe as a professional in sales and marketing, market access or public affairs in the pharma industry

Read more

Course leader(s)

Kirsten Harting
Medical Doctor and Executive MBA
Pharma-Business

Lecturer(s)

Karen Husted Adams
Clinical Pharmacology Specialist
Atrium
Martin Rud Pedersen
Senior Vice President
ALK
Mette Duelund Simonsen
Safety Surveillance Manager
Novo Nordisk A/S
Niels Juul Brogaard
Strategic Market Access Partner
Roche A/S
Anne Schwartz
Vice President
ALK-Abelló A/S
Anne Lützhøft Aarbogh
Senior Vice President, Global Regulatory Affairs ALK
Alk
Dennis Brøndt
Senior Digital Specialist
Janssen Cilag
Søren Rousku Andersen
Senior Sales Manager
Pfizer ApS
Palle Dahl
Medical Innovation Director Nordics
AstraZeneca A/S
Tina Günther
Market Ethics Director
AstraZeneca A/S
Michael Lange
Lead EE Northern Europe (Benelux & Nordic)
UCB Nordic A/S
Kirsten Harting
Medical Doctor and Executive MBA
Pharma-Business

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WANT TO KNOW MORE or need help?

Contact Client Manager Nina Christensen at +45 39 15 09 25

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