Summary
In a nutshell, this course provides you with the competences that are necessary if you wish to start a successful career in the pharmaceutical industry - or if your job requires you to collaborate with the pharmaceutical industry in the Nordic countries.
The most important parameters for success as an employee in the pharmaceutical industry are:
- the ability to work in a team,
- understanding of your company’s internal departments and their value creation,
- in-depth knowledge of the environment in which pharmaceutical companies operate.
This course provides you with a basic understanding of the entire value chain of the pharmaceutical industry in the Nordic region. You learn how ideas for new pharmaceutical products emerge, how they are developed and tested, and how companies obtain market access for their products. In addition, you learn how pharmaceutical companies price their products and what strategies are used for optimising marketing and sales.
Importantly, you also learn how to collaborate with the pharmaceutical industry’s stakeholders such as HCPs, patient associations, politicians and authorities (payers) in a compliant way in the Nordic region.
Early Bird! Sign-up on 7 June 2022 at the latest to benefit from a reduced price. After 7 June 2022 the price is 11,400 DKK.
ANNIVERSARY OFFER:
Book any course* scheduled for a date in 2022 and bring a colleague along: 2 for the price of 1. Only valid for bookings made 2 May until 16 May.
Sign up yourself and a colleague in the same order form – then we make sure only one course fee is charged.
(*Networks and courses offered together with University of Copenhagen and CBS are not included.)
Key words
- Research and Clinical Development
- Pharmacovigilance
- Regulatory Affairs
- Market Access and Medical Affairs
- Marketing compliance and sales
- Digital Marketing, External Affairs, and omnichannel
- Challenges and opportunities for pharma
Course leader(s) & Lecturer(s)
- Kirsten HartingCourse leaderMedical Doctor and Executive MBA
Pharma-Business - Karen Husted AdamsLecturerClinical Pharmacology Specialist
Atrium - Martin Rud PedersenLecturerSenior Vice President
ALK - Mette Duelund SimonsenLecturerSafety Surveillance Manager
Novo Nordisk A/S - Niels Juul BrogaardLecturerStrategic Market Access Partner
Roche A/S - Anne SchwartzLecturerVice President
ALK-Abelló A/S - Anne Lützhøft AarboghLecturerSenior Vice President, Global Regulatory Affairs ALK
Alk - Dennis BrøndtLecturerSenior Digital Specialist
Janssen Cilag - Søren Rousku AndersenLecturerSenior Sales Manager
Pfizer ApS - Palle DahlLecturerMedical Innovation Director Nordics
AstraZeneca A/S - Tina GüntherLecturerMarket Ethics Director
AstraZeneca A/S - Michael LangeLecturerLead EE Northern Europe (Benelux & Nordic)
UCB Nordic A/S
IS THIS COURSE FOR YOU?
This course is right for you if you want an understanding of how a modern pharma company operates and creates value in the Nordic region – from idea to market. You may be new in the pharma industry/biotech or have a role collaborating with pharmaceutical companies in the Nordics. Also, you may work at Nordic authorities interacting with pharma.
What you will learn
- The whole pharma value chain: from an idea is conceived in research to a successful product launch in the Nordics.
- Working with key external stakeholders e.g. when obtaining market access.
- The essential marketing and sales compliance rules and guidelines in the Nordics.
- How and when to engage doctors, nurses, Health Care Professionals, patients, and payers in a compliant way.
- The current challenges and future opportunities for pharma.
What your company will get
- An employee who has valuable knowledge about how to develop and launch new medicine.
- An employee who has a thorough understanding of how to interact with internal and external stakeholders, e.g. when setting the right price.
- An employee who understands how affiliates and headquarter functions collaborate.
- An employee who understands ethical and compliant behavior in marketing and when interacting with healthcare. professionals, payers, and patients.
- An employee who understands the medical and safety aspects of medicine.
- An employee who has knowledge about how to interact with authorities regarding medicine approval.
Course calendar
Day 1
- Light breakfast and network
- Research & Non-clinical Development
- Clinical Development
- Pharmacovigilance
- Regulatory Affairs
- From R&D to production
- Digital marketing
- Quiz and wrap up
Day 2
- Light breakfast and network
- Market Access in the Nordics
- Sales
- Medical affairs
- Marketing compliance in the Nordics
- Public affairs
- Challenges and opportunities for pharma
- Quiz - What have we learned
- Questions
Registration
Registration deadline24 Aug 2022
Lersø Parkallé 101
2100 København Ø
Course information
Literature
Prior to the course you will get access to mandatory and optional readings via your personal Atrium log-in.
Please familiarise yourself with the mandatory readings before starting the course.
Prerequisites
There are no prerequisites for this course, but we recommend that you have a Bachelor’s degree or similar as a minimum.
Examination
There is no examination for this course.
This course is a part of this programme
Design a medical training programme that fits your professional interests. Relevant if you work with or advice on drugs, maybe as a professional in sales and marketing, market access or public affairs in the pharma industry
Read moreCourse leader(s)
Pharma-Business
Lecturer(s)
Atrium
ALK
Novo Nordisk A/S
Roche A/S
ALK-Abelló A/S
Alk
Janssen Cilag
Pfizer ApS
AstraZeneca A/S
AstraZeneca A/S
UCB Nordic A/S
Pharma-Business
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WANT TO KNOW MORE or need help?
Contact Client Manager Nina Christensen at +45 39 15 09 25
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