Introduction to Market Access

For commercial and Medical Affairs professionals on the Danish market.

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8 Apr 2025

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On location

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6,700 DKK ex VAT

(app. 901 EUR ex VAT)



Market Access is an essential function in every pharmaceutical company aspiring to a successful launch and market uptake as well as commercial excellence during the pharmaceutical product’s life cycle.

At this one day course, you get an introduction to market access: what are the key internal and external stakeholders, framework, and processes for gaining market access to your company’s medicinal product in Denmark? You also gain insights into mega trends in the Danish healthcare system.

If you wish to take a Diplom in Market Access, you must take this course as the first of the compulsory courses.

Other course participants say

"I think it was a very interesting course that gave good insights into how the market forces works."

Jill von Benzon, Sourcing Account Manager, Specific Pharma.

"Great and vivid communication as well as a thorough review of processes and players!"

Marketing lead 

"Very dynamic and grounded teaching of the market access approach. Great examples and a realistic presentation of what the market looks like now and in the future as well as the role of the Medicine Council."

Pernille Normann


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  • Market access

  • Health economics

  • HTA

  • Payers

  • Danish Medicines Council

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Course leader & lecturers

  • Anne Kolbye
    Course leader
    Value Demonstration Manager
    Roche A/S
  • Sune Tüxen Jørgensen
    Course leader
    Business Lead
    Roche A/S
See all

Watch the video

Is this course for you?

This introductory course is for you who want to know more about or already work with Market Access in a pharmaceutical company operating on the Danish market. For example, you work in a commercial function, medical affairs, or regulatory affairs. Experience with Market Access is not a prerequisite.

What you will learn

  1. You get an introduction to the components of market access both in relation to the primary sector, secondary sector, and for vaccines.
  2. You will obtain knowledge about key stakeholders in the Danish healthcare system at a national, regional, and local level.
  3. You are briefly introduced to the framework and processes for market access in Denmark.
  4. You get an overview of mega trends in the healthcare system and a discussion of how these trends affect the collaboration between the healthcare system and the pharmaceutical industry.

What your company will get

  1. An employee who understands the processes of market access work and the most important stakeholders in the Danish healthcare system
  2. An employee who understands the context of the Danish healthcare system, e.g. in relation to payers and reimbursement.
  3. An employee who is aware of megatrends in the Danish healthcare system and understands the possible implications for the collaboration between the healthcare system and the pharmaceutical industry.
  4. Employees from departments other than Market Access gain an understanding of how best to collaborate with colleagues in Market Access.

Course calendar

8 Apr 2025 9:00-16:00
Day 1
  • An overview of the healthcare system.
  • Follow the money: this is how money from your pockets end up in hospital budget and on the wards.
  • How do processes work for the primary sector and vaccines?
  • Case: The Danish Medicines Council process from the point of view of a pharmaceutical company - and your contribution as a colleague.
  • Megatrends in the Danish healthcare system.
Practical information


Registration deadline
2 Apr 2025
Lersø Parkallé 101
2100 København Ø
8 Apr
Sometimes things change. This is the expected programme.

Course information


Before the course, you get access to mandatory readings via your personal Atrium log-in. Familiarise yourself with the compulsory reading material before the course, including the introductory parts of the Danish Medicines Council’s method manual for new medicines (page 5-8 are the most important) – find it here.


This is the first mandatory course for the obtaining the Diploma in Market Access

This course is a part of a diploma

Diploma in Market Access

Our Diploma in Market Access provides you with in-depth knowledge of the Danish healthcare system and its funding models and stakeholders. Raise your skill level in areas such as public affairs, stakeholder management and health economics by attending the four courses

Read more

Course leaders

Anne Kolbye
Value Demonstration Manager
Roche A/S
Sune Tüxen Jørgensen
Business Lead
Roche A/S

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Want to know more or need help?

Contact Client Manager Ida Salicath at +45 39 15 09 46

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