Cross-Functional Market Access

Learn how you can improve your market access activities through cross-functional collaboration
1 - 2 Nov 2023

On location


12,600 DKK ex VAT
(app. 1,694 EUR ex VAT)


Market Access plays a pivotal role for whether pharma companies will get a successful launch of their new medicine or not. This requires a strong, cross functional collaboration especially between Commercial, Medical and Market Access.

During this course, you will get an indepth knowledge about the Market Access work including the most important external stakeholders; how you can best contribute to the success; and how you can best plan the collaboration with Market Access, if you work in e.g. Commercial or Medical.


"Good lecturers who provide coherence in a field that is difficult to manoeuvre."

Henrik Lykkeby Jacobsen, Sr. Key Account Manager, medac. 


  • Market Access
  • Strategy
  • Cross Functional Collaboration
  • Danish Medicines Council
  • Reimbursement on medicine
  • Pricing
  • Negotiation
  • Health Economics


Do you need help choosing the right course? 

We are ready to help you at +45 39 27 60 60 or 

Stay tuned with Atrium's newsletter 

Read more

Course leader(s) & Lecturer(s)

  • Anne Kolbye
    Course leader
    Value Demonstration Manager
    Roche A/S
  • Sune Tüxen Jørgensen
    Course leader
    Business Lead
    Roche A/S
  • Flemming Axelsen
    Market Access Specialist
  • Peter Bo Poulsen
    Sr. Health Economics and Outcomes Research Manager
    Pfizer ApS
  • Uffe Ploug
    HEOR Manager
    UCB Nordic A/S
See all


Join us if you work e.g. in Market Access, as Medical advisor or in a commercial function.


  1. You will get an indepth knowledge about the Market Access work and the collaboration between Market Access and especially Commercial and Medical departments.
  2. You will be introduced to real success and failure cases and the key learnings from these.
  3. Through case work you will get the opportunity to plan your own market access strategy, to test your ideas and get feedback from the course leaders.
  4.  While this course builds on insights and learnings from the course "Market Access Management and Regulations" participation in this course is not necessarily a prerequisite for your participation in Cross functional Market Access.


    1. An employee, who understands the processes of the market access work and the most important external stakeholders
    2. An employee, who knows how to plan a market access strategy through cross functional collaboration

    Course calendar

    Starting 1 Nov 2023
    1 Nov 2023 9:00-16:00

    DAY 1 

    • Welcome and introduction to the course
    • From traditional functionally divided organization -> cross functional ways of working
    • Amgros, the health economic analysis, pricing and negotiation
    • A company’s way through The Medicines Council
    • Recap of the day and take home messages
    2 Nov 2023 9:00-16:00

    DAY 2 

    • Introduction to the day and recap of day 1
    • Pricing in the primary and secondary sector
    • Price negotiation with AMGROS
    • Health economics as a practical tool in grant applications
    • What are the processes for vaccine in relation to the national vaccination program with public subsidies
    • Case: Preparation of a Market Access strategy for a primary or secondary sector product (of your choice). Feedback on ideas and approach
    • Round-off of the course
    Practical information


    Registration deadline
    17 Oct 2023
    Lersø Parkallé 101
    2100 København Ø
    1 - 2 Nov
    Sometimes things change. This is the expected programme.

    Course information


    Prior to the course you will get access to mandatory and optional readings via your personal Atrium log-in.

    Please familiarize yourself with the mandatory readings before starting the course. The mandatory readings are also part of the examination syllabus.

    You are welcome to send the 2-3 most common misunderstandings, concerns or issues, you experience in the collaboration between Market Access, Commercial and/or Medical. Please click here, fill in the form and submit it.


    The content of this course is mandatory curriculum in the Market Access Diploma Programme.

    This course is a part of this programme

    Market Access Programme

    Our Market Access Programme provides you with in-depth knowledge of the Danish healthcare system and its funding models and stakeholders. Raise your skill level in areas such as public affairs, stakeholder management and health economics by attending the four courses

    Read more
    Pharma Consultant Programme

    Design a medical training programme that fits your professional interests. Relevant if you work with or advice on drugs, maybe as a professional in sales and marketing, market access or public affairs in the pharma industry

    Read more

    Course leader(s)

    Anne Kolbye
    Value Demonstration Manager
    Roche A/S
    Sune Tüxen Jørgensen
    Business Lead
    Roche A/S


    Anne Kolbye
    Value Demonstration Manager
    Roche A/S
    Flemming Axelsen
    Market Access Specialist
    Peter Bo Poulsen
    Sr. Health Economics and Outcomes Research Manager
    Pfizer ApS
    Sune Tüxen Jørgensen
    Business Lead
    Roche A/S
    Uffe Ploug
    HEOR Manager
    UCB Nordic A/S

    You may also be interested in these courses

    WANT TO KNOW MORE or need help?

    Contact Client Manager Ida Salicath at +45 39 15 09 46

    Send me a message