PLEASE NOTE: THIS COURSE IS IN DANISH
SUMMARY
Market access requires involvement from stakeholders throughout the organization who all contribute with their distinct area of expertise to the final market access activities.
Tasks like the Medicines Council process, price negotiations and reimbursement applications require involvement from employees in both market access, medical affairs, marketing, sales and communication.
This course is relevant for anyone involved in the planning or execution of the market access strategy in the Danish market. Through presentations from your key stakeholders in The Danish Medicines Council and Amgros, and real-life cases presented by experienced market access professionals, you will learn exactly how you best contribute to some of the most essential market access activities.
You will learn which data and analyses are required and recommended for both health care professional and economic evaluation processes, and you will be introduced to different pricing and negotiation options.
Finally, you will trough casework, learn what the different departments in your organization must deliver to ensure a successful process, how you can contribute to the execution of the strategy, and what to expect from internal stakeholders and your colleagues from other departments.
KEYWORDS
- Danish market access
- Medical and health economic data and analyses
- Pricing and negotiation
- Internal stakeholder collaboration
- Hands-on market access case work
