Securing Market Uptake

Learn whom to talk to when, why and how

12. Oct 2021

2 days course

Danish

12,300 DKK ex VAT
(app. 1,654 EUR ex VAT)
50% DISCOUNT FOR PUBLIC INSTITUTIONS

SUMMARY

In a taxed paid healthcare system like The Nordic any new investment needs to be fitted to match the specific structures it meets.

Market uptake, then, becomes a delicate exercise to make the stakeholder cascade support implementation of e.g. new medicine in the hospitals. To enable the participants to develop an understanding of this complex machinery this course will provide insight in the critical processes at the key levels: Political/admin system, Hospital Management and Clinical Unit.

Besides meeting representatives from the involved stakeholder groups, we will study a real life case and discuss which types of measures Market Access could have considered in the process.

For this we will work on a HTA process and use study material from the public domain


KEYWORDS

  • Stakeholder understanding
  • Tax paid health care
  • Political-/Administrative system
  • Hospital Management
  • Budget planning

Hi! Do you need help choosing the right course?

We are ready to help you at +45 39 27 60 60 or contact@atriumcph.com

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Course leader(s) & Lecturers

  • Thomas Bruun Kolbye
    Course leader
    Partner
    Carve Consulting
  • Niels Christian Hirsch
    Lecturer
    Chef
    DLI Market Intelligence ApS
  • Kim Brixen
    Lecturer
    Sygehusdirektør
    Odense Universitetshospital
  • Karin Friis Bach
    Lecturer
    Formand for Regionernes Sygehus udvalg
    Region Hovedstaden
  • Niels Juul Brogaard
    Lecturer
    Strategic Market Access Partner
    Roche A/S
  • Ulrik Lassen
    Lecturer
    Ledende overlæge, professor
    Region Hovedstaden
  • Birgitte Klindt Poulsen
    Lecturer
    Ledende overlæge
    Region Nordjylland
See all

IS THIS COURSE FOR YOU?

Are you involved in local market access strategy, e.g. as a health economist, tender or reimbursement specialist? Or in other market access or regulatory areas focused on the current and upcoming market situation in Denmark? In that case, join this course. Experienced market access professionals will gain updated knowledge on a dynamic market. If you're new to market access or pharma consultancy, the course provides a quick and broad introduction to the area.

WHAT YOU WILL LEARN   

  1. Understanding of the complexity of a tax paid healthcare system
  2. How Hospital Management operate when implementing investments e.g. new hospital medicine
  3. How the clinical system versus the political/administrative system react when new medicine becomes available
  4. How to create a portfolio of targeted offerings for the decision makers in implementing new interventions
  5. How to work with stakeholders in a complex health technology assessment process

    WHAT YOUR COMPANY WILL GET  

    1. Specific skills to operate against a tax paid healthcare system
    2. Competencies in handling a complex health care assessment situation
    3. Insight on the management of hospitals regarding implementation of new innovations

    Course calendar

    Starting 12. Oct 2021
    12. Oct 2021 9:00-16:00

    DAY 1

    • Welcome
    • Securing Market Uptake
    • The role of the chief physician
    • Casestudy
    • Presentation
    • Casestudy
    • Rap-up and evaluation
    13. Oct 2021 9:00-16:00

    DAY 2

    • Recap of day 1
    • Hospital Management
    • Casestudy
    • Hospital Management in an economic perspective
    • Casestudy
    • Room for inversion
    • Recap
    • Thank you and goodbye
    Practical information

    Registration

    Registration deadline
    5. Oct 2021
    Atrium
    Lersø Parkallé 101
    2100 København Ø
    Sometimes things change. This is the expected programme.

    Course information

    Literature

    Prior to the course you will get access to mandatory and optional readings via your personal Atrium log-in.

    Please familiarize yourself with the mandatory readings before starting the course.

    The mandatory readings are also part of the examination syllabus.

    In connection with the course, relevant material will be uploaded to your personal profile at www.atriumcph.com - it is also recommended that you buy the book ‘Introduction to Medical Market Access in Denmark’ (Djøf Forlag).

    Examination

    The exam is usually held 4-6 weeks after the course. You can take the exam in your own country.

    Please let us know if this is relevant for you as we can conduct exams at embassies, universities and so on worldwide.

    Once you have attended all four market access courses, you can take the exam. The exam is held twice a year, once in the spring and once in the fall.

    The exam is a written take-home assignment in which you must demonstrate that you are able to plan a market access strategy that includes the relevant stakeholders and decision makers. You have three weeks to finish your assignment.

    This course is a part of this programme

    Market Access Programme

    Our Market Access Programme provides you with in-depth knowledge of the Danish healthcare system and its funding models and stakeholders. Raise your skill level in areas such as public affairs, stakeholder management and health economics by attending the four courses

    Read more
    Pharma Consultant Programme

    Design a medical training programme that fits your professional interests. Relevant if you work with or advice on drugs, maybe as a professional in sales and marketing, market access or public affairs in the pharma industry

    Read more

    Course leader(s)

    Thomas Bruun Kolbye
    Partner
    Carve Consulting

    Lecturers

    Niels Christian Hirsch
    Chef
    DLI Market Intelligence ApS
    Kim Brixen
    Sygehusdirektør
    Odense Universitetshospital
    Thomas Bruun Kolbye
    Partner
    Carve Consulting
    Karin Friis Bach
    Formand for Regionernes Sygehus udvalg
    Region Hovedstaden
    Niels Juul Brogaard
    Strategic Market Access Partner
    Roche A/S
    Ulrik Lassen
    Ledende overlæge, professor
    Region Hovedstaden
    Birgitte Klindt Poulsen
    Ledende overlæge
    Region Nordjylland

    You may also be interested in these courses

    WANT TO KNOW MORE or need help? 

    Contact Client Manager Birger Flinthagen at +45 39 15 09 06

    Send me a message