Securing Market Uptake

Learn whom to talk to when, why and how
22 Nov 2022
31 May 2023

2 days course

Danish

12,600 DKK ex VAT
(app. 1,694 EUR ex VAT)
50% DISCOUNT FOR PUBLIC INSTITUTIONS

SUMMARY

In a taxed paid healthcare system like The Nordic any new investment needs to be fitted to match the specific structures it meets.

Market uptake, then, becomes a delicate exercise to make the stakeholder cascade support implementation of e.g. new medicine in the hospitals. To enable the participants to develop an understanding of this complex machinery this course will provide insight in the critical processes at the key levels: Political/admin system, Hospital Management and Clinical Unit.

Besides meeting representatives from the involved stakeholder groups, we will study a real life case and discuss which types of measures Market Access could have considered in the process.

For this we will work on a HTA process and use study material from the public domain


OTHER COURSE PARTICIPANTS SAY:

"The information provided on the course is of great practical value including hands-on perspective from a number of important categories of stakeholders. So, well done!"

Kristian Ambeck, Customer Manager, Pfizer A/S. 


"Spot-on regarding Market Access work in Denmark!"

Peter Stefansson, Market Access Manager Scandinavia, Orion Pharma. 


KEYWORDS

  • Stakeholder understanding
  • Tax paid health care
  • Political-/Administrative system
  • Hospital Management
  • Budget planning

Hi! Do you need help choosing the right course?

We are ready to help you at +45 39 27 60 60 or contact@atriumcph.com

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Course leader(s) & Lecturer(s)

  • Thomas Bruun Kolbye
    Course leader
    Partner
    Carve Consulting
  • Peter Bo Poulsen
    Lecturer
    Sr. Market Access Manager
    Pfizer ApS
  • Ulrik Lassen
    Lecturer
    Ledende overlæge, professor
    Region Hovedstaden
  • Trine Søby Christensen
    Lecturer
    Chefkonsulent
    Danish Life Science Cluster
See all

IS THIS COURSE FOR YOU?

Are you involved in local market access strategy, e.g. as a health economist, tender or reimbursement specialist? Or in other market access or regulatory areas focused on the current and upcoming market situation in Denmark? In that case, join this course. Experienced market access professionals will gain updated knowledge on a dynamic market. If you're new to market access or pharma consultancy, the course provides a quick and broad introduction to the area.

WHAT YOU WILL LEARN   

  1. Understanding of the complexity of a tax paid healthcare system
  2. How Hospital Management operate when implementing investments e.g. new hospital medicine
  3. How the clinical system versus the political/administrative system react when new medicine becomes available
  4. How to create a portfolio of targeted offerings for the decision makers in implementing new interventions
  5. How to work with stakeholders in a complex health technology assessment process

    WHAT YOUR COMPANY WILL GET  

    1. Specific skills to operate against a tax paid healthcare system
    2. Competencies in handling a complex health care assessment situation
    3. Insight on the management of hospitals regarding implementation of new innovations

    Course calendar

    Choose your starting date
    Starting 22 Nov 2022
    Starting 31 May 2023
    22 Nov 2022 9:00-16:00

    DAY 1

    • Light breakfast and network
    • Welcome and introduction
    • Setting the scene - The ’approval ‘from the Danish Medicines Council has come through and then what?
    • How the ’system’ works in terms of implementation (market uptake)
    • Lunch
    • Market Access based Real World Evidence (RWE) during a products life cycle
    • Case work
    • Wrap up and questions
      23 Nov 2022 9:00-16:00

      DAY 2

      • Light breakfast and network
      • Wrap up from Day 1
      • Hospital management
      • Group discussion
      • Lunch
      • Local administration
      • Group discussion
      • Introduction to methods uncovering conditions and barriers in the clinique
      • Final group work
      • Wrap up
        Practical information

        Registration

        Registration deadline
        21 Nov 2022
        Atrium
        Lersø Parkallé 101
        2100 København Ø
        Register
        22 - 23 Nov
        31 May 2023 9:00-16:00

        DAY 1

        • Light breakfast and network
        • Welcome and introduction
        • Setting the scene - The ’approval ‘from the Danish Medicines Council has come through and then what?
        • How the ’system’ works in terms of implementation (market uptake)
        • Lunch
        • Market Access based Real World Evidence (RWE) during a products life cycle
        • Case work
        • Wrap up and questions
          1 Jun 2023 9:00-16:00

          DAY 2

          • Light breakfast and network
          • Wrap up from Day 1
          • Hospital management
          • Group discussion
          • Lunch
          • Local administration
          • Group discussion
          • Introduction to methods uncovering conditions and barriers in the clinique
          • Final group work
          • Wrap up
            Practical information

            Registration

            Registration deadline
            30 May 2023
            Atrium
            Lersø Parkallé 101
            2100 København Ø
            Register
            31 May - 1 Jun
            Sometimes things change. This is the expected programme.

            Course information

            Literature

            Prior to the course you will get access to mandatory and optional readings via your personal Atrium log-in.

            Please familiarize yourself with the mandatory readings before starting the course.

            The mandatory readings are also part of the examination syllabus.

            In connection with the course, relevant material will be uploaded to your personal profile at www.atriumcph.com - it is also recommended that you buy the book ‘Introduction to Medical Market Access in Denmark’ (Djøf Forlag).

            Examination

            Once you have attended all four market access courses, you can take the exam.

            The exam is held twice a year, once in the spring and once in the fall.

            The exam is a written take-home assignment in which you must demonstrate that you are able to plan a market access strategy that includes the relevant stakeholders and decision makers.

            You have three weeks to finish your assignment.

            This course is a part of this programme

            Market Access Programme

            Our Market Access Programme provides you with in-depth knowledge of the Danish healthcare system and its funding models and stakeholders. Raise your skill level in areas such as public affairs, stakeholder management and health economics by attending the four courses

            Read more
            Pharma Consultant Programme

            Design a medical training programme that fits your professional interests. Relevant if you work with or advice on drugs, maybe as a professional in sales and marketing, market access or public affairs in the pharma industry

            Read more

            Course leader(s)

            Thomas Bruun Kolbye
            Partner
            Carve Consulting

            Lecturer(s)

            Peter Bo Poulsen
            Sr. Market Access Manager
            Pfizer ApS
            Thomas Bruun Kolbye
            Partner
            Carve Consulting
            Ulrik Lassen
            Ledende overlæge, professor
            Region Hovedstaden
            Trine Søby Christensen
            Chefkonsulent
            Danish Life Science Cluster

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            WANT TO KNOW MORE or need help?

            Contact Client Manager Ida Salicath at +45 39 15 09 46

            Send me a message