Summary
Understand how and to whom you can compliantly advertise OTC medicines before and after launch.
During this course, you will learn the differences between advertising to healthcare professionals and the public through cases and decisions from the Danish Medicines Agency.
You will learn who is defined as a healthcare professional and get answers about whether purchasers and retail staff are included in this definition.
You will understand what requirements advertisements must meet:
- When there is a risk of social media posts becoming illegal advertising, and
- How to use claims from the Summary of Product Characteristics (SPC) and other sources in your marketing.
You will also learn which gifts and discounts are compliant.
Keywords
- Over-the-counter medicine (OTC)
- Advertising rules and regulations
- Marketing compliance
- Social media
- Interaction with HCPs and end users
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Course leader & lecturers
- Elisabeth Gammelgaard LudvigCourse leaderOwner
Sundhedsagenda - Christian Vinding ThomsenLecturerPartner og Advokat
Loeven Advokatfirma
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Is this course for you?
This course is suited for you if you work as a
- Brand manager OTC
- Key Account Manager OTC
- Product Manager OTC
- Marketing Manager OTC
- Customer Marketing Manager
- Medical Market Manager, OTC
What you will learn
- How to advertise OTC medicines compliantly to healthcare professionals, retailers and end users
- What communication is legal and compliant in the pre-launch phase
- How to use claims from the Summary of Product Characteristics (SPC) and other sources legally in your marketing
- How to avoid social media posts turning into non- compliant advertising
- A dos and don'ts overview you can use in your work
What your company will get
An employee who
- Confidently navigates the marketing of OTC medicines - towards HCPs and retail staff and end users
- Correctly applies the Advertising Code and the different regarding healthcare professional engagement in their work with OTC medicines
- Knows the difference between compliant and non-compliant communication in the pre-launch phase of new OTC medicines
- Uses claims from the Summary of Product Characteristics (SPC) and other sources in a creative and compliant way
Course calendar
Day 1
- Why is compliance for OTC medicine so important?
- Patient safety in advertising
- Compliant communication or non-compliant advertising?
- Who are healthcare professionals under Danish law?
- The differences between HCPs you advertise to and those you work with
- The requirements for OTC advertising in print and digital formats
- How to use claims from the Summary of Product Characteristics (SPC) and other sources compliantly?
- Advertisement dos & don'ts for OTC medicines
Registration
Registration deadline22 Oct 2025
Lersø Parkallé 101
2100 København Ø
Course information
Literature
Before the course, you will get access to mandatory and/or optional readings via your personal Atrium log-in.
Examination
There is no examination for this course.
This is an elective course for the Marketing Compliance Diploma.
Course leader
Sundhedsagenda
Lecturer
Loeven Advokatfirma
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Want to know more or need help?
Contact Client Manager Ida Salicath at +45 39 15 09 46
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