What you will learn
- You get insights into how you, as an executive, can use social media to achieve business results.
- You get a how-to guide to working with LinkedIn and Twitter in communication and stakeholder management, so you can communicate directly or support others in their communication.
- You learn how Julie Enevold Brooker (Country Manager, Janssen) and Thomas Senderovitz (Director, Danish Medicines Agency) use social media professionally to create and strengthen relations and to communicate in a personal way, supporting their organisations’ position and goals.
- Troels Johannesen, strategic communication advisor and author of the book ’Del dig stærkere’ about top executives on social media
- You get up-to-date guidance on how to deal with compliance challenges related to life science companies’ communication on social media.
What your company will get
- An executive who understands the possibilities of social media for strengthening the company’s internal and external communication and stakeholder management.
- An executive who masters the use of social media in the pursuit of business objectives.
- An executive knowledgeable about other life science executives’ use of social media.
- An executive who can brief others on developing a relevant social media strategy for the company’s top managers.
- An executive who knows how to handle the special compliance issues related to life science companies’ communication on social media.