Sales Intelligence

Learn about the key theories used for analyzing markets and how to use market data

28. Sep 2022

2 days course


12,600 DKK ex VAT
(app. 1,694 EUR ex VAT)


In this course, you will work with key theories on segmentation and targeting. You will gain an understanding of what Real World Data and Real World Evidence can be used for, and you will learn about market analysis and how analyses can be used to evaluate sales opportunities.


  • Segmentation and targeting
  • Real World Data
  • Real World Evidence
  • Market analysis

Hi! Do you need help choosing the right course?

We are ready to help you at +45 39 27 60 60 or

Stay tuned with Atrium's newsletter

Read more


This course is open to anyone who is interested in learning about marketing theories and which stakeholders to take into consideration when selling drugs in Denmark. The course is relevant if you want to learn how data can support optimization and give you a deeper understanding of a market.

What you will learn

  1. The fundamental generic theories used to create an overview of a market and how to build a sales strategy
  2. Insight into the use of Real World Data and market analysis
  3. Understanding of how to use market data to create strategic insights
  4. Knowledge of the Danish Healthcare system’s main actors and how decisions on the use of drugs are made

What your company will get

  1. An employee who understands how to create an overview of the market he/she has been assigned to on a theoretical level
  2. An employee who possesses the latest knowledge on Real World Data and Real World Evidence and is able to use these two concepts
  3. An employee with an overview of stakeholders in the Danish pharmaceutical market and who is aware of some of the methods used in Denmark to determine which drugs to use

Course calendar

Starting 28. Sep 2022
28. Sep 2022 9:00-16:00


  • Light breakfast and network
  • Welcome
  • Sales Intelligence
  • Market Research, methods and insight generation
  • Lunch
  • RWE, RWD theory
  • Case workshop #1
  • Closing of day 1
29. Sep 2022 9:00-16:00


  • Light breakfast and network
  • Welcome and recap of day 1
  • Data driven decisions making
  • Paradigm shift in the sales process - When HCP access is denied
  • Lunch
  • Segmentation and targeting by utilizing data
  • Case workshop #2 and presentation
  • Closing of day 2
Practical information


Registration deadline
21. Sep 2022
Lersø Parkallé 101
2100 København Ø
28 - 29 Sep
Sometimes things change. This is the expected programme.

Course information


Prior to the course you will get access to mandatory and optional readings via your personal Atrium log-in.

Please familiarize yourself with the mandatory readings before starting the course.

Please note that as part of going digital we do not hand out printed hard copies of the course material, so we recommend that you bring a laptop/ tablet and/or print the presentations yourself beforehand.


There are no prerequisites for this course but we recommend that you have a Bachelor’s degree or similar as a minimum.

Course participants from the Pharma Consultant Programme must have completed ‘Understanding Pharma’ before choosing any elective courses.


There is no exam for this course.

This course is a part of this programme

Pharma Business Programme

Understand the pharmaceutical market and learn how to work with USPs and manage brands and products. This Pharma Business Programme gives you a solid introduction to the cornerstones of the pharma industry’s commercial activities in a digital and global age

Read more
Pharma Consultant Programme

Design a medical training programme that fits your professional interests. Relevant if you work with or advice on drugs, maybe as a professional in sales and marketing, market access or public affairs in the pharma industry

Read more

You may also be interested in these courses

WANT TO KNOW MORE or need help?

Contact Client Manager Birger Flinthagen at +45 39 15 09 06

Send me a message