Sales Intelligence

Learn about the key theories used for analyzing markets and how to use market data

  • 5. Oct 2021

2 days course


12.300,- DKK ex VAT
(app. 1.654,- EUR ex VAT)


In this course, you will work with key theories on segmentation and targeting. You will gain an understanding of what Real World Data and Real World Evidence can be used for, and you will learn about market analysis and how analyses can be used to evaluate sales opportunities.


  • Segmentation and targeting
  • Real World Data
  • Real World Evidence
  • Market analysis

Course calendar

Start 5. Oct 2021
Registration deadline 21. Sep 2021
5. Oct 20219:00 - 16:00
6. Oct 20219:00 - 16:00
Lersø Parkallé 101
2100 København Ø

What you will learn

  1. The fundamental generic theories used to create an overview of a market and how to build a sales strategy
  2. Insight into the use of Real World Data and market analysis
  3. Understanding of how to use market data to create strategic insights
  4. Knowledge of the Danish Healthcare system’s main actors and how decisions on the use of drugs are made

What your company will get

  1. An employee who understands how to create an overview of the market he/she has been assigned to on a theoretical level
  2. An employee who possesses the latest knowledge on Real World Data and Real World Evidence and is able to use these two concepts
  3. An employee with an overview of stakeholders in the Danish pharmaceutical market and who is aware of some of the methods used in Denmark to determine which drugs to use

Available start dates

Registration quick facts

You can pay by credit card or by invoice. We charge the amount shortly after you register. If you cancel your registration more than 30 days prior to the course, you will receive a full refund. Read our cancellation policy.

Yes, if you experience any technical problems, please call us at + 45 39 27 60 60, or send us an email at

If you cancel your registration more than 30 days prior to the course, you will receive a full refund. If you get sick and cannot attend the course, you may hand over the seat to a colleague, who will then have to register for the course on our website prior to course start. If the registration is closed, please send us full name, email, phone and title of your colleague to bfl@atriumcph.comRead our cancellation policy.


Contact Client Manager Birger Flinthagen at +45 39 15 09 06

Send a message




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