Sales Intelligence

Learn about the key theories used for analyzing markets and how to use market data

5. Oct 2021

2 days course

Danish

12,300 DKK ex VAT
(app. 1,654 EUR ex VAT)
50% DISCOUNT FOR PUBLIC INSTITUTIONS

Summary

In this course, you will work with key theories on segmentation and targeting. You will gain an understanding of what Real World Data and Real World Evidence can be used for, and you will learn about market analysis and how analyses can be used to evaluate sales opportunities.
 

Keywords

  • Segmentation and targeting
  • Real World Data
  • Real World Evidence
  • Market analysis

Hi! Do you need help choosing the right course?

We are ready to help you at +45 39 27 60 60 or contact@atriumcph.com

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Course leader(s) & Lecturers

  • Hellen Marguerite Juul
    Course leader
    Nordic Data Coach
    MSD Denmark ApS
  • Søren Esben Hansen
    Lecturer
    Senior Advisor
    DLI Market Intelligence ApS
  • Arun Micheelsen
    Lecturer
    Chefkonsulent
    DLI Market Intelligence ApS
  • Jonas Valbjørn Andersen
    Lecturer
    Assistant Professor
    IT University of Copenhagen
  • Mark Sandahl Johansen
    Lecturer
    Senior Konsulent
    DLI Market Intelligence ApS
See all

IS THIS COURSE FOR YOU?

This course is open to anyone who is interested in learning about marketing theories and which stakeholders to take into consideration when selling drugs in Denmark. The course is relevant if you want to learn how data can support optimization and give you a deeper understanding of a market.

What you will learn

  1. The fundamental generic theories used to create an overview of a market and how to build a sales strategy
  2. Insight into the use of Real World Data and market analysis
  3. Understanding of how to use market data to create strategic insights
  4. Knowledge of the Danish Healthcare system’s main actors and how decisions on the use of drugs are made

What your company will get

  1. An employee who understands how to create an overview of the market he/she has been assigned to on a theoretical level
  2. An employee who possesses the latest knowledge on Real World Data and Real World Evidence and is able to use these two concepts
  3. An employee with an overview of stakeholders in the Danish pharmaceutical market and who is aware of some of the methods used in Denmark to determine which drugs to use

Course calendar

Starting 5. Oct 2021
5. Oct 2021 9:00-16:00

DAY 1

  • Welcome
  • Introduction to sales intelligence
  • Marked analysis, research invesitigations and methods
  • Rwe, rwd theory
  • Workshop #1
  • Closing of day 1
6. Oct 2021 9:00-16:00

DAY 2

  • Welcome and recap of day 1
  • The value of having a data scientist in pharma
  • Paradigm shift in the sales process – when hcp access is denied
  • Segmentation and targeting
  • Workshop #2
  • Workshop #3
  • Closing
Practical information

Registration

Registration deadline
21. Sep 2021
Atrium
Lersø Parkallé 101
2100 København Ø
Sometimes things change. This is the expected programme.

Course information

Literature

Prior to the course you will get access to mandatory and optional readings via your personal Atrium log-in.

Please familiarize yourself with the mandatory readings before starting the course.

Please note that as part of going digital we do not hand out printed hard copies of the course material, so we recommend that you bring a laptop/ tablet and/or print the presentations yourself beforehand.

Prerequisites

There are no prerequisites for this course but we recommend that you have a Bachelor’s degree or similar as a minimum.

Course participants from the Pharma Consultant Programme must have completed ‘Understanding Pharma’ before choosing any elective courses.

Examination

There is no exam for this course.

This course is a part of this programme

Pharma Business Programme

Understand the pharmaceutical market and learn how to work with USPs and manage brands and products. This Pharma Business Programme gives you a solid introduction to the cornerstones of the pharma industry’s commercial activities in a digital and global age

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Pharma Consultant Programme

Design a medical training programme that fits your professional interests. Relevant if you work with or advice on drugs, maybe as a professional in sales and marketing, market access or public affairs in the pharma industry

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Course leader(s)

Hellen Marguerite Juul
Nordic Data Coach
MSD Denmark ApS

Lecturers

Søren Esben Hansen
Senior Advisor
DLI Market Intelligence ApS
Arun Micheelsen
Chefkonsulent
DLI Market Intelligence ApS
Jonas Valbjørn Andersen
Assistant Professor
IT University of Copenhagen
Mark Sandahl Johansen
Senior Konsulent
DLI Market Intelligence ApS
Hellen Marguerite Juul
Nordic Data Coach
MSD Denmark ApS

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WANT TO KNOW MORE or need help?

Contact Client Manager Birger Flinthagen at +45 39 15 09 06

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