Market Access Today and Tomorrow

Understand the frameworks that market access operates in and learn how you stay at the forefront of the ongoing development

20. Sep 2022

2 days course


12,600 DKK ex VAT
(app. 1,694 EUR ex VAT)


Departing from the current field of market access, this course you will introduce you to key developments within a European, Nordic, and local context that will determine what market access will look like in the future – and what your role will be within market access

Participants will need prior knowledge of market access as well as a willingness to engage with the lectures and course participants. Workshops and group exercises are included in the course so that you may translate key insights from the lectures into a new understanding of the commercial, professional, and organizational challenges that you face now – and will face in the future. 



  • The future of market access in a European, Nordic, and local context
  • Developments determing the role of the market access expert in the future
  • Framework for future market access strategy

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Are you involved in local market access strategy, e.g. as a health economist, tender or reimbursement specialist? Or in other market access or regulatory areas focused on the current and upcoming market situation in Denmark? In that case, join this course. Experienced market access professionals will gain updated knowledge on a dynamic market. If you're new to market access or pharma consultancy, the course provides a quick and broad introduction to the area.


  1. How political and socio-economic developments impact national healthcare
  2. How public health organizations, regulatory actors, healthcare bodies, priority bodies, and patient organizations work, think, and collaborate
  3. How future medicines, growing patient populations and disease areas will impact the market access arena
  4. How Real World Data/Evidence will be part of authorities’ tool box for evaluating medicines
  5. How stakeholder management and lobby-work will support Market Access now, and in the future
  6. Why Big Data, Machine Learning, and Artificial Intelligence will be an integral part of healthcare and the services that Market Access will deliver in the future
  7. How Health economic studies may come to include new dimensions of “value” to demonstrate the worth of medical treatments in the future
  8. Market Access’ role the future pharma organization


  1. An employee who can strategically utilize how political tends frame national healthcare
  2. An employee who can use stakeholder management and lobbyism as an effective tool
  3. An employee who understands how future developments within innovative medicines, patient populations, Real World Evidence, Health economics, and digitalized medicine treatment will set the demands on Market Access professionals’ and organizations’ capabilities

Course calendar

Starting 20. Sep 2022
20. Sep 2022 9:00-16:00


  • Light breakfast and network
  • Introduction
  • Public Affairs – managing interests and informing stakeholder
  • Stakeholder, authorities, and Priority/ HTA bodies
  • Payer collaborations in EU and Nordics w/ tender and procurement perspective
  • Lunch
  • Market Access in relation to HTA developments
  • The development if Market Access in pharma
  • Wrap up day 1
21. Sep 2022 9:00-16:00


  • Light breakfast and network
  • Recap key learnings from Day 1 and set the stage for Day 2
  • Political, economic, and socio-demographic developments
  • Patient preferences and value-based healthcare
  • Lunch
  • Application of Big Data and artificial intelligence to market access
  • Digital technologies as an enabler for drug access to market
  • Wrap-up and evaluation
Practical information


Registration deadline
19. Sep 2022
Lersø Parkallé 101
2100 København Ø
20 - 21 Sep
Sometimes things change. This is the expected programme.

Course information


Prior to the course you will get access to mandatory and optional readings via your personal Atrium log-in.

Please familiarize yourself with the mandatory readings before starting the course.

The mandatory readings are also part of the examination syllabus. 


There is no exam for this course.

This course is a part of this programme

Market Access Programme

Our Market Access Programme provides you with in-depth knowledge of the Danish healthcare system and its funding models and stakeholders. Raise your skill level in areas such as public affairs, stakeholder management and health economics by attending the four courses

Read more
Pharma Consultant Programme

Design a medical training programme that fits your professional interests. Relevant if you work with or advice on drugs, maybe as a professional in sales and marketing, market access or public affairs in the pharma industry

Read more

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WANT TO KNOW MORE or need help?

Contact Client Manager Birger Flinthagen at +45 39 15 09 06

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