Make results with influencers & podcasts in Life Science

Maximise your effort and results of cooperation with influencers and use of podcasts

28. Oct 2021

1 session course

Danish

1,900 DKK ex VAT
(app. 255 EUR ex VAT)
50% DISCOUNT FOR PUBLIC INSTITUTIONS

Summary

Learn how to cooperate with influencers on Instagram and YouTube on credible health communication, which raises awareness on your agenda and key messages.

Learn how you can use podcasts to educate patients, relatives and HCPs.

Leading experts share their knowledge and insights on the media, the formats, algorithms, and cooperation to ensure your messages get noticed. Colleagues from Bayer and Roche present their strategy, execution, and the results of their work with influencers and podcasts.
 

Key words

  • Influencers
  • Social media
  • Digital Marketing
  • Digital communication & stakeholder management
  • SoMe channels & strategy

Hi! Do you need help choosing the right course?

We are ready to help you at +45 39 27 60 60 or contact@atriumcph.com

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Course leader(s) & Lecturers

  • Elisabeth Gammelgaard Ludvig
    Course leader
    Owner
    Sundhedsagenda
  • Mads Keilberg Johansen
    Lecturer
    Kommunikationskonsulent
    Holm Kommunikation A/S
  • Stina Bach Løfqvist
    Lecturer
    Head of Women and Mens healthcare
    BAYER A/S
  • Anders Guldberg
    Lecturer
    CEO & kreativ chef
    hearHear
  • Mia Riise Hansen
    Lecturer
    Kommunikationschef
    Roche a/s
See all

IS THIS COURSE FOR YOU?

This course is created for life science company employees working with:

  • Brand management
  • Product management
  • Marketing
  • Communication

What you will learn

  1. You learn how to use influencers on Instagram and YouTube as well as podcasts in marketing and communication
  2. You get inspiration and concrete examples on how other life science companies have created results using influencers and podcasts
  3. You learn about the effect of language, visuals/audios and algorithms in working with posts, videos and podcasts with impact.

What your company will get

  1. An employee with insights into using influencers and podcasts to reach marketing and communication objectives
  2. An employee who knows concrete examples of life science companies’ use of influencers and podcasts
  3. An employee who can engage colleagues in using influencers and podcasts in marketing- and communication activities

Calendar

28. Oct 2021 8:30-13:15
  • Welcome
  • Influencers set the agenda – this is how you cooperate with them on credible health communication
  • Case: How can you educate young people on contraception on social media? Learn from Bayer’s cooperation with influencers on YouTube, their usage of Snapchat and targeted social media advertising
  • Engage patients and HCPs with podcasts
  • Case: Roche empowers MS patients with podcasts
Practical information

Registration

Registration deadline
28. Oct 2021
Atrium
Lersø Parkallé 101
2100 København Ø
Sometimes things change. This is the expected programme.

Course information

Prerequisites

Solid knowledge about the life science industry.

Examination

There is no examination for this course.

Course leader(s)

Elisabeth Gammelgaard Ludvig
Owner
Sundhedsagenda

Lecturers

Mads Keilberg Johansen
Kommunikationskonsulent
Holm Kommunikation A/S
Stina Bach Løfqvist
Head of Women and Mens healthcare
BAYER A/S
Anders Guldberg
CEO & kreativ chef
hearHear
Mia Riise Hansen
Kommunikationschef
Roche a/s

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Want to know more, or need help?

Contact Client Manager Ida Salicath at +45 30 70 33 85

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