MCA 6: Marketing Compliance: Digital Media

Learn the rules and legislation concerning communication about medicine on social and digital media

  • 19. May 2021

1 day course

Danish

5.400,- DKK ex VAT
(app. 726,- EUR ex VAT)
50% DISCOUNT FOR PUBLIC INSTITUTIONS

PLEASE NOTE: THIS COURSE IS IN DANISH

Summary

This course is designed to help you master pharma companies’ use of social and digital media in a compliance perspective - for example:


  • What is the company’s responsibilities in relation to user comments on social media and how are they managed correctly?
  • What is an employee in a pharma company allowed to do? For example: Are you allowed to like and share via your personal profiles on social media?
  • What can a pharma company gain from being active on the new media?

To make the course as relevant and directly applicable as possible, we work based on real-life cases and dilemmas on social and digital media, e.g. Facebook, LinkedIn and Youtube in addition to websites and webinars.
Roche and Teva contribute with cases from their involvement on e.g. Facebook, LinkedIn, and Twitter and share how they manage compliance issues.
In addition, we go through those regulations and industry specific guidelines that govern digital communication in pharma.

Keywords

  • Digital channels

  • Social media

  • Webinars

Course calendar

Start 19. May 2021
Registration deadline 12. May 2021
19. May 20219:00 - 16:00

What you will learn

  1. Knowledge of the laws and regulations you must take into account when developing a digital media strategy for a pharmaceutical company, for a drug or a disease area
  2. Understanding how to legally use digital media in your information about and marketing of drugs to different audiences via ads, websites and social media
  3. Concrete examples of how other pharmaceutical companies work with social and digital media in a compliance perspective

What your company will get

  1. An employee who is familiar with the digital, legal landscape of the pharmaceutical industry and who can advise on the company's digital strategy in this area
  2. An employee who can ensure that the company's use of digital tools in marketing to all target groups is in accordance with the applicable rules and regulations in the industry
  3. An employee who can assess compliance challenges and can assist in the development of digital and social channels so that they comply with the rules

Available start dates

Registration quick facts

You can pay by credit card or by invoice. We charge the amount shortly after you register. If you cancel your registration more than 30 days prior to the course, you will receive a full refund. Read our cancellation policy.

Yes, if you experience any technical problems, please call us at + 45 39 27 60 60, or send us an email at contact@atriumcph.com

If you cancel your registration more than 30 days prior to the course, you will receive a full refund. If you get sick and cannot attend the course, you may hand over the seat to a colleague, who will then have to register for the course on our website prior to course start. If the registration is closed, please send us full name, email, phone and title of your colleague to bfl@atriumcph.comRead our cancellation policy.

WANT TO KNOW MORE ABOUT THIS COURSE?

Contact Client Manager Ida Salicath at +45 39 15 09 46

Send an email

 

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