External stakeholders: Collaboration and Communication

Keep your stakeholder activities compliant

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1 day course

Danish

5,950 DKK ex VAT
(app. 800 EUR ex VAT)
50% DISCOUNT FOR PUBLIC INSTITUTIONS
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Summary

Keep your market access, public affairs and collaboration activities compliant with legislation and the ethical codes of Lif. 


Work hands-on with cases such as:

  • Dialogue with politicians
  • Collaboration with HCPs
  • Collaboration with patients’ associations
  • Dialogue with the press and investors


On the course, we review the rules, and you get a thorough understanding of their consequences in practice through discussion of various cases.


OTHER COURSE PARTICIPANTS SAY:

"Good, committed and energetic course lecturers and leaders. Good examples that weren’t too easy but laid the ground for good discussions. There was plenty of time for questions, an appropriate number of breaks and the time schedule was kept."

Gisela Dose Stephansen, Communications Manager, Boehringer Ingelheim


Keywords

  • Marketing compliance
  • External stakeholders
  • Public affairs
  • Communication
  • Dialogue and collaboration
  • Patient engagement
  • Patient organisations
  • Key Opinion Leaders (KOL)
  • Donations
  • ENLI
  • Advertising
  • Investor relations

    ANNIVERSARY OFFER:

    Book any course* scheduled for a date in 2022 and bring a colleague along: 2 for the price of 1. Only valid for bookings made 2 May until 16 May.

    Sign up yourself and a colleague in the same order form – then we make sure only one course fee is charged.

    (*Networks and courses offered together with University of Copenhagen and CBS are not included.)

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IS THIS COURSE FOR YOU?

We recommend this course to you if you are responsible for marketing, Public Affairs or external communication. If you work as a Medical Advisor, with Patient Engagement or other commercial disciplines, you will also benefit from participating

What you will learn

  1. Through case examples, you will become confident in how to collaborate and communicate legally and in a compliant way with important external stakeholders such as politicians, authorities, patient associations, hospitals and the press
  2. You will be updated on the latest decisions and fines e.g. in regard to press releases

What your company will get

  1. An employee who can collaborate and communicate effectively in a compliant manner with politicians, authorities, patient associations, hospitals and the press
  2. An employee who knows the rules and regulations of external stakeholder collaboration and communication
  3. Is up to date with the latest decisions and fines related to external stakeholder cooperation and communication

Course information

Literature

Prior to the course you will get access to mandatory and optional readings via your personal Atrium log-in.

Please familiarize yourself with the mandatory readings before starting the course.

Prerequisites

Bring your laptop or Ipad and headset. 

Examination

There is no exam for this course.

This course is a part of this programme

Marketing Compliance Programme

Depending on your focus in the pharmaceutical industry you can tailor your compliance training to meet your needs. Flexibly choose from the six courses of the Marketing Compliance Programme and earn your diploma in marketing compliance

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WANT TO KNOW MORE or need help?

Contact Client Manager Ida Salicath at +45 39 15 09 46

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