Summary
Keep your market access, public affairs and collaboration activities compliant with legislation and the ethical codes of Lif.
Work hands-on with cases such as:
- Dialogue with politicians
- Collaboration with HCPs
- Collaboration with patients’ associations
- Dialogue with the press and investors
On the course, we review the rules, and you get a thorough understanding of their consequences in practice through discussion of various cases.
To gain the greatest benefits from the course, we recommend that you take this e-learning course “The Danish Pharmaceutical Industry's Promotional Code” in advance.
OTHER COURSE PARTICIPANTS SAY:
"Good, committed and energetic course lecturers and leaders. Good examples that weren’t too easy but laid the ground for good discussions. There was plenty of time for questions, an appropriate number of breaks and the time schedule was kept."
Gisela Dose Stephansen, Communications Manager, Boehringer Ingelheim
Keywords
- Marketing Compliance
- External stakeholders
- Public affairs
- Communication
- Dialogue and collaboration
- Patient engagement
- Patient organisations
- Key Opinion Leaders (KOL)
- Donations
- ENLI
- Advertising
- Investor relations
Hi!
Do you need help choosing the right course?
We are ready to help you at +45 39 27 60 60 or contact@atriumcph.com
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Course leader(s) & Lecturer(s)
- Elisabeth Gammelgaard LudvigCourse leaderOwner
Sundhedsagenda - Christian Vinding ThomsenCourse leaderPartner og Advokat
Loeven Advokatfirma
IS THIS COURSE FOR YOU?
We recommend this course to you if you are responsible for marketing, Public Affairs or external communication. If you work as a Medical Advisor, with Patient Engagement or other commercial disciplines, you will also benefit from participating
What you will learn
- Through case examples, you will become confident in how to collaborate and communicate legally and in a compliant way with important external stakeholders such as politicians, authorities, patient associations, hospitals and the press
- You will be updated on the latest decisions and fines e.g. in regard to press releases
What your company will get
- An employee who can collaborate and communicate effectively in a compliant manner with politicians, authorities, patient associations, hospitals and the press
- An employee who knows the rules and regulations of external stakeholder collaboration and communication
- Is up to date with the latest decisions and fines related to external stakeholder cooperation and communication
Course calendar
DAY 1
- Welcome
- Presentation of challenges in communication with external stakeholders, incl. video on The Promotion Code
- Dialogue and communication with politicians, officials and other key decision-makers, incl. casework and video about the Lobbying Code
- Collaboration with patient associations and individual patients, incl. casework and video about the Patient Organisations’ Code
- Communication and collaboration with scientific associations, companies and HCPs, incl. casework about the Donation Code
- Communication with the press and investors, incl. casework
Registration
Registration deadline26 Apr 2023
Lersø Parkallé 101
2100 København Ø
Course information
Literature
Prior to the course you will get access to mandatory and optional readings via your personal Atrium log-in.
Please familiarize yourself with the mandatory readings before starting the course.
Prerequisites
Bring your laptop or Ipad and headset.
Examination
There is no exam for this course.
This course is a part of a diploma
Through the Diploma in Marketing Compliance, you will get an in-depth understanding of the rules and regulations set by both the authorities and the pharmaceutical industry in Denmark and Europe, making you sharper and more effective in your daily work
Read moreCourse leader(s)
Sundhedsagenda
Loeven Advokatfirma
Lecturer(s)
Loeven Advokatfirma
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WANT TO KNOW MORE or need help?
Contact Client Manager Ida Salicath at +45 39 15 09 46
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