Digital Marketing Compliance for advertising agencies and consultants to the pharmaceutical industry

Learn about possibilities and limitations in the pharmaceutical industry’s use of digital and social media

  • 13. Jan 2021

1 day course

Danish

5.800,- DKK ex VAT
(app. 780,- EUR ex VAT)
50% DISCOUNT FOR PUBLIC INSTITUTIONS

Summary

Do you advise pharmaceutical companies on digital communication and social media marketing?

In that case, this course is meant for you. Here you are updated on legal guidelines as well as the Danish Medicines Agency's and ENLI's decisions that apply to companies' communication. The aim is for you to be able to advise your customers and partners correctly from the start and to act legally in your contact with the outside world and on your own social media.

Through cases, you gain practical experience with the dilemmas that arise when using digital channels and social media: in this two-way communication with users you don’t have control over all content.

On the course, we review the consequences of The Promotion Code for pharmaceutical companies’ and their employees' use of (a) social media such as Facebook, LinkedIn and Twitter, (b) the use of webinars, podcasts and apps, and (c) digital materials for doctors and patients.

You also gain clarity on how you are allowed to act on social media and in relation to contact with healthcare professionals and policy makers when you work as an external consultant for a pharmaceutical company.

It is important for us at Atrium that courses are adapted to the specific course participants as far as possible. Therefore, we will contact you by email after you have registered with questions about the challenges you would like to see discussed on the course.

 

Key words

  • Digital/social media
  • Compliance
  • Consulting
  • Advertising

Course calendar

Start 13. Jan 2021
13. Jan 2021
Registration deadline 13. Jan 2021

What you will learn

  1. Legal guidelines and decisions regarding pharmaceutical companies’ use of digital and social media
  2. Examples of legal and illegal use
  3. Your role and responsibility as an external consultant to a pharmaceutical company

What your company will get

  1. An employee who understands compliance rules for digital and social media and who can navigate in these legally and with success
  2. An employee who can advise colleagues and pharmaceutical companies correctly
Available start dates

How to get started

Go to the page of the course you wish to attend and click “register”.

You can pay by credit card or by invoice. The amount is charged shortly after you register. If you cancel your registration more than 30 days prior to the course, you will receive a full refund. Read our cancellation policy.

Go to Explore our offers and choose your field of interest and the level that suits you. You’ll be presented with a selection of courses, networking events or programmes that meet your needs.

Registration quick facts

You can pay by credit card or by invoice. We charge the amount shortly after you register. If you cancel your registration more than 30 days prior to the course, you will receive a full refund. Read our cancellation policy.

Yes, if you experience any technical problems, please call us at + 45 39 27 60 60, or send us an email at contact@atriumcph.com

If you cancel your registration more than 30 days prior to the course, you will receive a full refund. If you get sick and cannot attend the course, you may hand over the seat to a colleague, who will then have to register for the course on our website prior to course start. If the registration is closed, please send us full name, email, phone and title of your colleague to bfl@atriumcph.comRead our cancellation policy.

All you need to know before you attend

We will confirm your registration as soon as we have verified your information and ensured you meet the possible prerequisites. Once confirmed, you will receive a notification email with further information.

Atrium is located at Lersø Parkallé 101, 2100 København Ø. Click to find information about parking and public transportation.


Please note: Some courses take place at other locations than Lersø Parkallé 101, 2100 København Ø, but always in the Copenhagen area. You receive specific venue information when signing up for a course.

At full-day courses and seminars, there will be coffee, tea and fruit throughout the day and a snack in the afternoon. Lunch is a buffet with a wide range of freshly made salads and a warm dish, including vegetarian options. Please let us know if you have any allergies. Our kitchen personnel are happy to assist you. Please contact us at +45 39 27 60 60.

We partner with two charming hotels located in the centre of Copenhagen. Use the log-in code 834461 when you make your online booking to get a discounted price or contact the booking office directly at book@arthurhotels.dk or +45 33 45 77 77.

Hotel Kong Arthur**** Nørre Søgade 11 DK-1370 Copenhagen K, https://www.arthurhotels.dk/hotel-kong-arthur/the-hotel/


Ibsens Hotel*** Vendersgade 23 DK-1307 Copenhagen https://www.arthurhotels.dk/ibsens-hotel/the-hotel/

Want to know more about this course?

Contact Client Manager Ida Salicath at +45 30 70 33 85

Send a message

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