What you will learn
- You gain knowledge of different social media and digital channels, their reach and target groups and how they can be used
- You get inspiration and concrete examples of how other life science companies have created results using different media and channels
- You learn industry compliant conduct on social and digital channels
- During the course, you have the opportunity to use your new knowledge and insights to create a one-page Digital/SoMe strategy, relevant for your work
What your company will get
- An employee with insights into social and digital media and the possibilities for using these channels to achieve business objectives
- An employee who knows concrete examples of life science companies’ use of social and digital media
- An employee who has developed a one-page Digital/SoMe strategy, relevant for his or her work in your company
- An employee who understands the compliance rules for digital and social media and therefore can apply these media in a compliant way