Digital Days - Achieve success using digital and social media

For you working in marketing, communication and Public Affairs in life science companies.

  • 2. Feb 2021

2 days course

Danish

12.000,- DKK ex VAT
(app. 1.613,- EUR ex VAT)
50% DISCOUNT FOR PUBLIC INSTITUTIONS

Summary

There seems to be no end to digital media and statements about their excellence - so which ones should you choose, and how do you actually go about it? At "Digital Days" you get up-to-date on social media and digital platforms in a life science perspective, as each channel has its strengths and weaknesses depending on the purpose of your company.

We have gathered leading experts in the various platforms and channels, and they give you knowledge and recommendations on how life science companies can succeed on digital platforms – all based on cases from everyday challenges and decision making. Colleagues from life science companies also present examples of their digital and SoMe efforts, including considerations for/against, experiences and results.

During the course you will also get the chance to produce your own one-page Digital/SoMe strategy.

 

Key words

  • Digital media
  • Social media
  • Digital marketing
  • Digital communication & stakeholder management
  • Patient engagement
  • Public Affairs
  • Cooperation with HCPs
  • SoMe channels & strategy

  • Podcast

Course calendar

Start 2. Feb 2021
Registration deadline 26. Jan 2021
2. Feb 20219:00 - 16:00
3. Feb 20219:00 - 16:00
Atrium
Lersø Parkallé 101
2100 København Ø

What you will learn

  1. You gain knowledge of different social media and digital channels, their reach and target groups and how they can be used
  2. You get inspiration and concrete examples of how other life science companies have created results using different media and channels
  3. You learn industry compliant conduct on social and digital channels
  4. During the course, you have the opportunity to use your new knowledge and insights to create a one-page Digital/SoMe strategy, relevant for your work

What your company will get

  1. An employee with insights into social and digital media and the possibilities for using these channels to achieve business objectives
  2. An employee who knows concrete examples of life science companies’ use of social and digital media
  3. An employee who has developed a one-page Digital/SoMe strategy, relevant for his or her work in your company
  4. An employee who understands the compliance rules for digital and social media and therefore can apply these media in a compliant way
Available start dates

All you need to know before you attend

We will confirm your registration as soon as we have verified your information and ensured you meet the possible prerequisites. Once confirmed, you will receive a notification email with further information.

Atrium is located at Lersø Parkallé 101, 2100 København Ø. Click to find information about parking and public transportation.


Please note: Some courses take place at other locations than Lersø Parkallé 101, 2100 København Ø, but always in the Copenhagen area. You receive specific venue information when signing up for a course.

At full-day courses and seminars, there will be coffee, tea and fruit throughout the day and a snack in the afternoon. Lunch is a buffet with a wide range of freshly made salads and a warm dish, including vegetarian options. Please let us know if you have any allergies. Our kitchen personnel are happy to assist you. Please contact us at +45 39 27 60 60.

We partner with two charming hotels located in the centre of Copenhagen. Use the log-in code 834461 when you make your online booking to get a discounted price or contact the booking office directly at book@arthurhotels.dk or +45 33 45 77 77.

Hotel Kong Arthur**** Nørre Søgade 11 DK-1370 Copenhagen K, https://www.arthurhotels.dk/hotel-kong-arthur/the-hotel/


Ibsens Hotel*** Vendersgade 23 DK-1307 Copenhagen https://www.arthurhotels.dk/ibsens-hotel/the-hotel/

Want to know more about this course?

Contact Client Manager Ida Salicath at +45 39 15 09 46

Send a message

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