Summary

How do life science companies create meaningful collaboration with physicians and other healthcare professionals? Collaboration that creates value for both parties? How can digital tools be used in this? And what do doctors really want from life science companies?

At this Hot Topic seminar, you get an overview of the new digital toolbox and examples of how tools have been used successfully before and during COVID-19.

You hear about the doctors' own wishes and needs for knowledge and cooperation and meet the director of Janssen Denmark, who is in the process of transforming the organisation's sales efforts into digital contact, value creation and follow-up with healthcare professionals.

Key words

• Pharma business
• Life science
• Sales
• Marketing
• Contact with healthcare professionals
• Secondary and primary sector
• Value-based collaboration
  
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