Communication and advertising to the public

Learn the fundamental rules concerning communicating and advertising pharmaceuticals to patients, their relatives/next of kin and decision makers

  • 3. Oct 2017
  • 28. Mar 2018

1 day course

Danish

4.950,- DKK ex VAT
(app. 666,- EUR ex VAT)

Summary

This course will provide you with a basic insight into standard advertising legislation and the special rules that apply to the pharmaceutical industry when communicating with the public.

You will be introduced to the different roles of the Danish Health Authority and Ethical Committee for the Pharmaceutical Industry (ENLI) with respect to the enforcement of rules concerning pharmaceutical advertising. You will also be introduced to the decisions that are relevant to advertising through sales and marketing of non-prescription drugs, advertising online and the use of social media.  
  

Keywords

Communication with the Public
Communication with Patients and their Relatives
Pharmaceutical Advertisements
OTC Products
Advertising on Social Media

What you will learn 

  1. Insight into the applicable rules concerning communicating with patients, their relatives and decision makers
  2. Which specific restrictions apply concerning drug advertising
  3. How to distinguish between legal information and illegal advertising
  4. Which marketing channels you can use in your job with respect to communicating with the public

What your company will get 

  1. An employee who is familiar with the applicable rules for communicating with the public
  2. An employee who is capable of advising other colleagues with respect to legal information aimed at patients, their relatives/next of kin and decision makers
  3. An employee who is up to speed on the latest information concerning market compliance, with a focus on communication with the public
Available start dates

When registering, you can choose the dates that suit you.

Registration quick facts

You can pay by credit card or by invoice. We charge the amount shortly after you register. If you cancel your registration more than 30 days prior to the course, you will receive a full refund. Read our cancellation policy.

Yes, if you experience any technical problems, please call Carina Schaldemose Hansen, Digital Project Manager at + 45 39 15 09 22, or send her an email at csc@atriumcph.com.

If you cancel your registration more than 30 days prior to the course, you will receive a full refund. If you get sick on the day of the course, you can hand over your seat to a colleague. To hand over your seat, please contact us at +45 39 27 60 60. Read our cancellation policy.

WANT TO KNOW MORE ABOUT THIS PROGRAMME?

Contact Programme Director Annette Jørgensen at +45 39 15 09 07

Send an email

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