Summary
As functions in pharma companies get increasingly specialised, employees risk becoming so focused on their own tasks and targets that they lose sight of the big picture.
In this course, we focus on business critical decisions in the pharma value chain. Through a highly interactive and hands-on learning experience, we go through the journey from the discovery and selection of a molecule, through the development process, to launch and marketing of the final drug in the market.
We explore how decisions at each stage impact options, opportunities, and challenges further down the value chain.
We discuss how contributors at all levels in HQ and affiliates can make a positive difference by adopting an enterprise mindset, across organisational silos and local targets.
This concept is tried and tested among many pharma professionals over the years. Atrium has joined forces with Workz – a change agency that harnesses the power of learning games to facilitate sustainable transformation across organisations. They also have a long experience working with pharmaceutical companies.
Key words
- Enterprise mindset
- Pharmaceutical value chain
- From molecule to market
- Business critical decisions
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Course leader & lecturers
- Morten JaegerCourse leaderSenior Consultant
Workz A/S - Max MøllerLecturerHead of Consulting
Workz A/S - Amanda KoppelLecturerSenior Consultant
Workz A/S - Klaus Meier OlsenLecturerSenior Consultant
Workz A/S - Anissi Thorndal Abu-GhazalehLecturerSenior Consultant
Workz A/S
Is this course for you?
This course is for you if you are:
- New to the pharmaceutical industry (up to 2 years) or if
- You move from one specialist role to another or into a leadership role.
What you will learn
- A general introduction to the pharmaceutical value chain and key strategic decisions
- Perspectives on the collaboration between global headquarters and affiliates in local markets
- Practical insights into how Development and Clinical trial decisions influence commercial functions’ interactions with healthcare systems
- Decision-making regarding scalability and administration of a potential drug.
- Perspectives on what drives commercial success in competitive markets: differentiation and aligning with payer priorities
- Perspectives on manufacturing and managing supply to meet market demands
What your company will get
- Functionally focused employees will get a “big picture” perspective.
- Applying an enterprise mindset will help employees and leaders in their cross-functional work. This may be in terms of better handovers, or a better understanding of downstream effects of their decisions.
- An employee who understands and empathises with HQ and affiliate perspective.
- A new leader will get perspectives on how to communicate change and strategic decisions, and which types of resistance to anticipate.
Course calendar
PLEASE NOTE:
Session April 14 - 16th 2026: Online
Session Oct. 6 - 7th, 2026: On location
- Short introduction to different parts of the pharma value chain
- A step-wise, interactive game following the pharma value chain from early discovery, through development, market access and commercial activities
- Reflection exercises, group work and facilitated discussions about how the participants can bring an enterprise mindset to their own workplace.
Continuation from Day 1
- A step-wise, interactive game following the pharma value chain from early discovery, through development, market access and commercial activities
- Reflection exercises, group work and facilitated discussions about how the participants can bring an enterprise mindset to their own workplace.
Continuation from Day 2
- A step-wise, interactive game following the pharma value chain from early discovery, through development, market access and commercial activities
- Reflection exercises, group work and facilitated discussions about how the participants can bring an enterprise mindset to their own workplace.
- Putting key learning points from the whole course into perspective
PLEASE NOTE:
Session April 14 - 16th 2026: Online
Session Oct. 6 - 7th, 2026: On location
- Short introduction to different parts of the pharma value chain
- A step-wise, interactive game following the pharma value chain from early discovery, through development, market access and commercial activities
- Reflection exercises, group work and facilitated discussions about how the participants can bring an enterprise mindset to their own workplace.
Continuation from Day 1
- A step-wise, interactive game following the pharma value chain from early discovery, through development, market access and commercial activities
- Reflection exercises, group work and facilitated discussions about how the participants can bring an enterprise mindset to their own workplace.
Registration
Registration deadline29 Sep 2026
Lersø Parkallé 101
2100 København Ø
Course information
Literature
Prior to the course, you get access to mandatory and/or optional readings via your personal Atrium log-in.
Examination
There is no examination for this course.
This course is a part of a diploma
Design a medical training programme that fits your professional interests. Relevant if you work with or advice on drugs, maybe as a professional in sales and marketing, market access or public affairs in the pharma industry
Read moreCourse leader
Workz A/S
Lecturers
Workz A/S
Workz A/S
Workz A/S
Workz A/S
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Want to know more or need help?
Contact Client Manager Birger Flinthagen at +45 39 15 09 06
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