Pulse Webinar: Market Access – Most Favoured Nation (MFN)

How should we act?

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26 Nov 2026

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Online

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English

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Summary

What does MFN mean for pricing strategies, market access, and the future of global healthcare systems? Daniel Suhr, CEO of Two Scenarios, explores the implications of Most Favoured Nation policies and the questions life science companies should be asking now.

Speaker
Daniel Suhr is CEO of Two Scenarios and a pharmaceutical pricing expert with extensive experience in global pricing strategies and international reference pricing. He helps life science companies navigate complex pricing and market access challenges and optimise their approach to global pharmaceutical markets.


Atrium Pulse
Is our webinar series made to inspire and connect life science professionals with the experts shaping the industry’s future.
Every two weeks, we pair 15 minutes of sharp insight from a leading voice in the field with 15 minutes of live Q&A - free, online, and open to everyone curious about where life science is heading.

Key words

  • Market Access
  • Pharmaceutical Pricing
  • International Reference Pricing
  • Most Favoured Nation (MFN)
  • Global Pricing Strategy


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Course leader & lecturers

  • Daniel Suhr
    Lecturer
    CEO
    Two Scenarios

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Is this course for you?

If you work in life science and are curious about the trends, innovations, and perspectives shaping the future of the industry, this webinar is for you.

What you will learn


  • Gain insights into how MFN policies and international reference pricing can influence pharmaceutical pricing and market access strategies.

What your company will get

  • An employee with a broader understanding of the global pricing dynamics shaping the pharmaceutical industry.

Course calendar

26 Nov 2026 9:00-9:30
Day 1
  • A 15 minute expert presentation followed by a 15 minute live Q&A
Practical information

Registration

Registration deadline
25 Nov 2026
Price
0 DKK
Register
26 Nov
Please note: The programme structure may be subject to minor adjustments

Course information

Literature

N/A

Prerequisites

None

Examination

None

Course leader

Lecturer

Daniel Suhr
CEO
Two Scenarios

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