Compliant advertisement of Over-The-Counter (OTC) medicine and medical devices in Denmark

Summary

Understand how and to whom you can compliantly advertise OTC medicines and medical devices before and after launch.

During this course, you will learn the differences between advertising to healthcare professionals and the public through cases and decisions from the Danish Medicines Agency.

You will learn who is defined as a healthcare professional and get answers about whether purchasers and retail staff are included in this definition.

You will understand what requirements advertisements must meet:

• When there is a risk of social media posts becoming illegal advertising, and
• How to use claims from the Summary of Product Characteristics (SPC) and other sources in your marketing.

You will also learn which gifts and discounts are compliant.

Other course participants say

"It was a well-organised course with great examples that allowed me to relate it to my own work. It was also great that there was time to ask questions along the way, which led to important discussions." 

Helene Hahn Marketing & Digital Campaign Specialist, Orion Pharma A/S

"Having many real-life examples was great. This made it easier for me to translate the legislation into practice. At the same time, we had plenty of time for questions, which made the topic even more concrete."

Sonya, Brand Manager, Conaxess Trade Denmark A/S

Keywords

• Over-the-counter medicine (OTC) and medical devices
• Advertising rules and regulations
• Marketing compliance
• Social media
• Interaction with HCPs and end users