Tormentor of doctors


February 2020

Tormentor of doctors

This was a term coined by a general practitioner, who in 1989 wrote an article in the Danish broad sheet newspaper, Politiken. The term was used to label what we now know as pharma consultants. The article provides an amusing perspective on how far collaboration between HCPs and the industry has come in 30 years.

Actually, the trip down memory lane takes us even further, as the author compares the sales rep of the even more distant past with the status of 1989. He notes an increase in the frequency of visits; an increase in the “showmanship” of the person visiting his clinic; and that the sales rep is more frequently a woman than a man – and he talks about the range of incentives provided by the consultant in 1989 that legislation (and common sense) has now put an end to.

At least one observation in the article holds in our time: The pharma consultant of 2020 is more frequently a woman than a man.

Also, the author notes a development from a “discrete” presentation of the products to a “discussion” of perspective of patient treatment. This ability to place pharmaceutical offerings in a real-world context is at the crux of expectations of today’s pharma consultant. And a competence in high demand.

Surely, pharma consultants who are able to provide relevant sparring and advice to HPCs will not be perceived as “tormentors of doctors”.

Become a pharma consultant

At Atrium we make it our mission to give you valuable learning experiences that help you advance professionally. Some join our Pharma Consultant Programme to make the career change from nursing to the industry, others to strengthen their skills for other purposes.

The Programme courses provide you with valuable knowledge of anatomy, physiology and pathology – but we also make it a priority to enable you to have professional discussions with HCPs in the primary and secondary sector about specific pharmaceuticals and treatments.

Learn more about the Pharma Consultant Programme here

Already a pharma consultant? Networking could be the thing for you

We also offer networking – and what is that, exactly? It’s the opportunity for you to meet other people whose jobs entail consulting and meeting with HCPs, hospitals, pharmacies etc.

  • At the four annual meetings you get a fresh take on your work and role.
  • You can contribute to the topics up for discussion.
  • You will meet and discuss with external speakers working in e.g. Clinical Pharmacological Departments, ENLI and PLO.

Learn more about the Pharma Consultant Network here

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