MCA 4: External Stakeholder Communication

Keep your market access and public affairs activities compliant when dealing with patient organizations, politicians, press, key opinion leaders, etc.

  • 20. Jan 2021

1 day course


5.400,- DKK ex VAT
(app. 726,- EUR ex VAT)



This course helps you make sure your company’s communication with stakeholders, decision makers, opinion makers, opinion leaders and other vital interest groups is in line with current legislation and industry ethics.

We will discuss how you can communicate compliantly as a pharmaceutical company with politicians, officials and healthcare authorities. You will learn the current rules and regulations on the pharmaceutical industry’s communication and collaboration with medical associations and organizations. Finally, you will learn how you can communicate and cooperate with patient associations. And you will get an overview on how to communicate with journalists and investors.

For each topic, we will discuss real cases to clarify grey areas and make sure you can use what you learn in your job.


  • Political and public decision-makers
  • Patients and patient organizations
  • Medical associations
  • HCOs and HCPs
  • Key opinion leaders
  • Public affairs
  • Investor communication

Course calendar

Start 20. Jan 2021
Registration deadline 19. Jan 2021
20. Jan 20219:00 - 16:00

What you will learn

  1. The laws and rules for communicating with politicians, public servants and other public decision makers
  2. How to communicate and collaborate ethically with patient organizations in particular
  3. How to communicate with key opinion leaders, medical associations, healthcare organizations and professionals in accordance with Danish laws and rules
  4. The current legislation and code of ethics governing the pharmaceutical industry's interaction with investors, the press and other stakeholders

What your company will get

  1. An employee who masters the rules for lobbying and dealing with political and public decision makers
  2. An employee who can make sure your company handles patient organizations, patients and the general public in accordance with Danish laws and rules
  3. An employee who can safeguard your company’s communication and collaboration with medical associations, HCOs and key opinion leaders
  4. An employee who knows what to be wary of when communicating with the press and investors
Available start dates

Registration quick facts

You can pay by credit card or by invoice. We charge the amount shortly after you register. If you cancel your registration more than 30 days prior to the course, you will receive a full refund. Read our cancellation policy.

Yes, if you experience any technical problems, please call us at + 45 39 27 60 60, or send us an email at

If you cancel your registration more than 30 days prior to the course, you will receive a full refund. If you get sick and cannot attend the course, you may hand over the seat to a colleague, who will then have to register for the course on our website prior to course start. If the registration is closed, please send us full name, email, phone and title of your colleague to bfl@atriumcph.comRead our cancellation policy.


Contact Client Manager Ida Salicath at +45 39 15 09 46

Send an email


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