Digital Transformation Network

Summary

Interaction with HCPs (and patients) becomes more and more digital- from awareness to adoption. The most successful pharma companies have understood that this requires a different mindset and organizational set up that secures a more cross functional collaboration and different digital infrastructure.

In the network we discuss among others how and when to engage HCPs and patients digitally. What works and what doesn’t work? How to convince internal stakeholders to invest in digital customer engagement?

Would you like to network with peers that work with digital transformation and digital health in life science- this is the place.

Other participants say

“Good way of sharing knowledge and relevant cases.” 

Stine Andersen, Commercial Lead, Takeda Pharma A/S

Keywords

• Digital health
  
• Digital transformation
• Digital marketing
• Omnichannel marketing