Create results with Twitter and LinkedIn in life science

Learn about target groups, language and algorithms.

16. Sep 2021

1 session course


1,900 DKK ex VAT
(app. 255 EUR ex VAT)


Learn how to set the political agenda and raise the value of your corporate brand towards employees and key stakeholders on Twitter and LinkedIn.

Leading experts in Twitter and Linkedin share their knowledge and insights on target groups, language and algorithms to ensure your messages get noticed. Colleagues from Lif and MSD present their strategy, execution and results of their work on Twitter and LinkedIn.

Key words

  • Social media
  • Digital Public Affairs
  • Digital Employer branding
  • Digital communication & stakeholder management
  • SoMe channels & strategy

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IS THIS hot topic FOR YOU?

This course is created for life science company employees working with:

  • Governmental og Public Affairs
  • Communication
  • Brand management
  • Product management
  • Marketing

What you will learn

  1. You learn how to use Twitter and LinkedIn with success in Public Affairs and corporate branding
  2. You get inspiration and concrete examples on how other life science companies have created results using Twitter and LinkedIn
  3. You learn how to post with best effect through language, visuals, tags and algorithms

What your company will get

  1. An employee with insights into using Twitter and LinkedIn to achieve Public Affairs and corporate objectives
  2. An employee who knows concrete examples of life science companies’ use of Twitter and LinkedIn
  3. An employee who can engage colleagues in using Twitter and LinkedIn in the company’s Public Affairs and corporate branding activities


16. Sep 2021 8:30-13:15
  • Twitter as a part of Public Affairs activities
  • Case: Lif uses Twitter to promote the life science agenda among politicians and decision makers
  • LinkedIn for corporate and employer branding
  • Case: Greater job satisfaction and more relevant applicants with MSD’s LinkedIn effort

Practical information


Registration deadline
16. Sep 2021
Lersø Parkallé 101
2100 København Ø
Registration deadline expired
Sometimes things change. This is the expected programme.

Course information


Solid knowledge about the life science industry.


There is no examination for this course.

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Want to know more, or need help?

Contact Client Manager Ida Salicath at +45 30 70 33 85

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