Create results with Twitter and LinkedIn in life science

Learn about target groups, language and algorithms.

16. Sep 2021

1 session course

Danish

1,900 DKK ex VAT
(app. 255 EUR ex VAT)
50% DISCOUNT FOR PUBLIC INSTITUTIONS

Summary

Learn how to set the political agenda and raise the value of your corporate brand towards employees and key stakeholders on Twitter and LinkedIn.

Leading experts in Twitter and Linkedin share their knowledge and insights on target groups, language and algorithms to ensure your messages get noticed. Colleagues from Lif and MSD present their strategy, execution and results of their work on Twitter and LinkedIn.
 

Key words

  • Social media
  • Digital Public Affairs
  • Digital Employer branding
  • Digital communication & stakeholder management
  • SoMe channels & strategy

Hi! Do you need help choosing the right course?

We are ready to help you at +45 39 27 60 60 or contact@atriumcph.com

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Course leader(s) & Lecturers

  • Elisabeth Gammelgaard Ludvig
    Course leader
    Owner
    Sundhedsagenda
  • Benjamin Rud Elberth
    Lecturer
    Digital rådgiver & direktør
    Elberth Kommunikation ApS
  • Lea Nürnberg
    Lecturer
    Digital redaktør
    LIF - Lægemiddelindustriforeningen DK
  • Mads Svaneklink
    Lecturer
    Rådgiver
    Analog
  • Justine Mortensen
    Lecturer
    Content Marketing Manager
    MSD Denmark ApS
  • Sebastian Lynggaard
    Lecturer
    Policy and Communications Manager
    MSD Denmark ApS
See all

IS THIS hot topic FOR YOU?

This course is created for life science company employees working with:

  • Governmental og Public Affairs
  • Communication
  • Brand management
  • Product management
  • Marketing

What you will learn

  1. You learn how to use Twitter and LinkedIn with success in Public Affairs and corporate branding
  2. You get inspiration and concrete examples on how other life science companies have created results using Twitter and LinkedIn
  3. You learn how to post with best effect through language, visuals, tags and algorithms

What your company will get

  1. An employee with insights into using Twitter and LinkedIn to achieve Public Affairs and corporate objectives
  2. An employee who knows concrete examples of life science companies’ use of Twitter and LinkedIn
  3. An employee who can engage colleagues in using Twitter and LinkedIn in the company’s Public Affairs and corporate branding activities

Calendar

16. Sep 2021 8:30-13:15
  • Twitter as a part of Public Affairs activities
  • Case: Lif uses Twitter to promote the life science agenda among politicians and decision makers
  • LinkedIn for corporate and employer branding
  • Case: Greater job satisfaction and more relevant applicants with MSD’s LinkedIn effort

Practical information

Registration

Registration deadline
16. Sep 2021
Atrium
Lersø Parkallé 101
2100 København Ø
Sometimes things change. This is the expected programme.

Course information

Prerequisites

Solid knowledge about the life science industry.

Examination

There is no examination for this course.

Course leader(s)

Elisabeth Gammelgaard Ludvig
Owner
Sundhedsagenda

Lecturers

Benjamin Rud Elberth
Digital rådgiver & direktør
Elberth Kommunikation ApS
Lea Nürnberg
Digital redaktør
LIF - Lægemiddelindustriforeningen DK
Mads Svaneklink
Rådgiver
Analog
Justine Mortensen
Content Marketing Manager
MSD Denmark ApS
Sebastian Lynggaard
Policy and Communications Manager
MSD Denmark ApS

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Want to know more, or need help?

Contact Client Manager Ida Salicath at +45 30 70 33 85

Send me a message