External Stakeholder Communication

Learn how to keep market access activities compliant when dealing with politicians, press, etc.

  • 25. Apr 2019

1 day course


5.400,- DKK ex VAT
(app. 726,- EUR ex VAT)



This course helps you make sure your company’s communication with stakeholders, decision makers, opinion makers, opinion leaders and other vital interest groups is in line with current legislation and industry ethics.

We will discuss how you can communicate compliantly as a pharmaceutical company with politicians, officials and healthcare authorities. You will learn the current rules and regulations on the pharmaceutical industry’s communication and collaboration with medical associations, healthcare professionals and organizations. Finally, you will learn how you can communicate and cooperate with patient associations and patients as individuals. And you will get an overview on how to communicate with journalists and investors.

For each topic, we will discuss real cases to clarify grey areas and make sure you can use what you learn in your job.


Political and public decision-makers
Patients and patient organizations
Medical associations
HCOs and HCPs
Key opinion leaders
Public affairs
Investor communication

What you will learn

  1. The laws and rules for communicating with politicians, public servants and other public decision makers
  2. How to communicate and collaborate ethically with patient organizations in particular, and with patients and their relatives in general
  3. How to communicate with key opinion leaders, medical associations, healthcare organizations and professionals in accordance with Danish laws and rules
  4. The current legislation and code of ethics governing the pharmaceutical industry's interaction with investors, the press and other stakeholders

What your company will get

  1. An employee who masters the rules for lobbying and dealing with political and public decision makers
  2. An employee who can make sure your company handles patient organizations, patients and the general public in accordance with Danish laws and rules
  3. An employee who can safeguard your company’s communication and collaboration with medical associations, HCPs, HCOs and key opinion leaders
  4. An employee who knows what to be wary of when communicating with the press and investors
Available start dates

Registration quick facts

You can pay by credit card or by invoice. We charge the amount shortly after you register. If you cancel your registration more than 30 days prior to the course, you will receive a full refund. Read our cancellation policy.

Yes, if you experience any technical problems, please call us at + 45 39 27 60 60, or send us an email at contact@atriumcph.com

If you cancel your registration more than 30 days prior to the course, you will receive a full refund. If you get sick on the day of the course, you can hand over your seat to a colleague. To hand over your seat, please contact us at +45 39 27 60 60. Read our cancellation policy.


Contact Programme Director Ida Storm Jansen at +45 39 15 09 98

Send an email

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