Summary
On this two-day hands-on course, you will strengthen your Medical Affairs capabilities by following a real product use case from pre-launch to post‑launch.
The course focuses on the activities that matter most in practice for Medical Affairs:
- Supporting a successful launch with the right activities at the right time
- Engaging external experts,
- Generating relevant insights
- Collaborating effectively across functions.
Whether you work in an affiliate or at HQ, you will gain insight into the key challenges of these responsibilities.
Practical application:
- Case-based exercises using a real product
- Group discussions and short simulations
- Simple tools and frameworks for immediate use
Training Format:
- Short expert lectures
- Interactive workshops and group exercises
- Realistic scenarios based on actual product data
- Highly practical and dialogue-based approach
Keywords
- Affiliate medical affairs
- Pre- launch activities
- Capability gaps
- Evidence generation strategy and lifecycle planning
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Course leader & lecturers
- Anupma Dhanda FarringtonCourse leaderRegional Medical Director
H. Lundbeck A/S - Palle DahlLecturerSenior International Medical Director
Pharmacosmos A/S - Gitte Espenhain AnkerLecturerMedical Affairs Lead
Johnson & Johnson - Ulrika HedlundLecturerMedical Engagement Lead
Sanofi AB - Carl NaraynassamyLecturerSenior Lecturer, Programme Director MSc Medical Affairs
Kings College London - Minna KorolainenLecturer
Eli Lilly Finland
Is this course for you?
This course is for Medical Affairs professionals with one to three years' experience, working in HQ, hybrid and field medical roles, including Medical Science Liaisons (MSLs). It also offers a useful introduction for anyone considering a career in Medical Affairs.
What you will learn
- To understand the core responsibilities of Medical Affairs before, during, and after launch
- To contribute to medical launch planning, including evidence generation
- To engage and partner with external stakeholders in a scientific, compliant, and value-driven way
- To identify, interpret, and use medical insights to inform strategy
- To collaborate effectively with relevant internal stakeholders and teams, including commercial and market access
What your company will get
- An employee who contributes to successful and predictable launches from pre-launch to post-launch
- An employee who collaborates more effectively across functions
- An employee who builds trusted, credible scientific partnerships with external stakeholders
- An employee who generate clear medical insights based on strong evidence
Course calendar
Day 1
- Setting the scene
- Workshop: Launching a new product X by course leaders
- Evidence-based Medical Affairs capability gaps: plenary and group work session by Carl Naraynassamy, Centre for Pharmaceutical Medicine Research, Faculty of Life Sciences & Medicine, King's College London, UK
- Designing the Medical Affairs Function for Product X by Gitte Anker Espenhain, Medical Affairs Lead, Johnson & Johnson Denmark A/S
- Identifying data gaps and planning evidence by Minna Korolainen, Medical Affairs Director, Oy Eli Lilly Finland Ab
Day 2
- Recap and Day 2 Objectives
- Applying the outside-in framework by Palle Dahl, International Medical Director, Pharmacosmos A/S
- Workshop on evidence generation strategy and product lifecycle planning by Minna Korolainen, Medical Affairs Director, Oy Eli Lilly Finland Ab
- From analysis to launch roadmap: group work by course leaders
- Operationalizing cross-functional execution: Governance and KPIs workshop by Gitte Anker Espenhain, Medical Affairs Lead, Johnson & Johnson Denmark A/S
Registration
Registration deadline29 Aug 2026
Lersø Parkallé 101
2100 København Ø
13,900 DKK
Course information
Literature
Prior to the course, you get access to mandatory and optional readings via your personal Atrium login.
Prerequisites
Preferably at least one year in a Medical Affairs role.
Examination
There is no examination for this course.
Course leader
H. Lundbeck A/S
Lecturers
Pharmacosmos A/S
Johnson & Johnson
H. Lundbeck A/S
Sanofi AB
Kings College London
Eli Lilly Finland
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Want to know more or need help?
Contact Client Manager, Laura Enemark Skyum at +45 40 46 58 98
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