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Compliance Update: The Future of Comparative Advertising and Transparency

Under the new EU’s Pharmaceutical Act

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4 Sep 2026

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Online

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English

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1,995 DKK ex VAT
50% discount for public institutions i
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Summary

The new EU Pharmaceutical Act has significantly restricted the use of comparative advertising for medicinal products. At the same time, transparency requirements in interactions with healthcare professionals have increased. 

Get a clear understanding of the new rules and what they mean in practice for your marketing and interactions with healthcare professionals. We will walk you through the rules, address dilemmas related to existing Danish regulations, and answer your questions, so you will be better equipped to navigate your marketing and engagement with healthcare professionals. 

Keywords

  • EU Pharmaceutical Act
  • Comparative advertising
  • Marketing Compliance
  • HCP interaction
  • Transparency requirements

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Course leader & lecturers

  • Elisabeth Gammelgaard Ludvig
    Course leader
    Owner
    Sundhedsagenda
  • Louise Bertelsen Forman
    Lecturer
    Partner, Attorney-at-law
    Bech-Bruun
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Is this course for you?

  • Brand manager
  • Marketing manager
  • Customer marketing manager
  • Medical affairs manager
  • Promotional compliance manager
  • Key account manager
  • Sales manager  

What you will learn


  1. Get up to date with the new rules and their impact on pharmaceutical marketing
  2. Comparative advertising – understand what is now compliant and how to apply it in practice
  3. HCP engagement – navigate confidently in your HCP interactions under the new transparency requirements 

What your company will get


  1. An employee who understands the new rules and can apply them to compliant marketing in practice
  2. An employee who has an overview of the rules for comparative advertising
  3. Can navigate interactions with healthcare professionals confidently 

Course calendar

4 Sep 2026 9:00-11:00

Online session 

  • The new rules on comparative advertising & dilemmas in relation to existing practices
  • The new rules on interactions with healthcare professionals & dilemmas in relation to existing practices
  • Case discussions
  • Q&A
    Practical information

    Registration

    Registration deadline
    3 Sep 2026
    Price
    1,995 DKK
    Register
    4 Sep
    Please note: The programme structure may be subject to minor adjustments

    Course information

    Literature

    Prior to the course you get access to mandatory and/or optional readings via your personal Atrium log-in.

    Prerequisites

    A minimum of 1 year of industry experience is recommended.

    Course leader

    Elisabeth Gammelgaard Ludvig
    Owner
    Sundhedsagenda

    Lecturer

    Louise Bertelsen Forman
    Partner, Attorney-at-law
    Bech-Bruun

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    Want to know more or need help?

    Contact Client Manager, Laura Enemark Skyum at +45 40 46 58 98

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