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Compliance Update: Compliant Use of AI in Pharma Marketing

Learn about how EU AI ACT’s rules impact your work in pharma

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2 Oct 2026

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Online

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English

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1,995 DKK ex VAT
50% discount for public institutions i
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Summary

We zoom in on what the EU AI Act means for Danish pharma companies' communication with HCPs and patients, and what new compliance requirements it entails. We review the responsibility for the input & output created with AI and the duty to disclose AI-generated content.

We also review dilemmas in specific cases on the use of AI in marketing and education of healthcare professionals and patients, so that you can use AI responsibly and compliantly in your daily work.


    Keywords


    • New EU AI Act
    • AI in pharma marketing
    • HCP education

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    Course leader & lecturers

    • Elisabeth Gammelgaard Ludvig
      Course leader
      Owner
      Sundhedsagenda
    • Christian Vinding Thomsen
      Lecturer
      Partner og Advokat
      Loeven Advokatfirma
    See all

    Is this course for you?

    • Brand manager
    • Key account manager
    • Marketing manager
    • Medical affairs manager
    • Promotional compliance manager

    What you will learn

    1. Get a simple overview of the EU's AI ACT and what it means for pharmaceutical companies
    2. Learn how to use AI compliantly in communication and marketing
    3. See concrete cases and discuss dilemmas for using AI responsibly in your daily work 

    What your company will get

    1. An employee, who stays ahead of AI regulation rather than reacting to it.
    2. An employee, who develops good practical AI usage judgment through real use cases and dilemma discussions


    Course calendar

    2 Oct 2026 9:00-11:00
    Online session
    • Summary of the EU AI Regulation and the importance of the disclosure obligation for pharma companies
    • Who is responsible for AI-generated content and the interaction of healthcare professionals and patients with it?
    • Discussion of cases
    • Questions & answers
    Practical information

    Registration

    Registration deadline
    1 Oct 2026
    Price
    1,995 DKK
    Register
    2 Oct
    Please note: The programme structure may be subject to minor adjustments

    Course information

    Literature

    Prior to the course you get access to mandatory and/or optional readings via your personal Atrium log-in. 

    Prerequisites

    A minimum of 1 year of industry experience is recommended

    Examination

    There is no examination for this course. 

    Course leader

    Elisabeth Gammelgaard Ludvig
    Owner
    Sundhedsagenda

    Lecturer

    Christian Vinding Thomsen
    Partner og Advokat
    Loeven Advokatfirma

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    Want to know more, or need help?

    Contact Client Manager Laura Enemark Skyum at 

    +45 40 46 58 98 or lsk@atriumcph.com


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