Summary
How are younger generations shaping the future of health, wellbeing and healthcare?
Drawing on the latest Ipsos global research, this webinar explores how societal, technological and economic changes are influencing younger generations’ expectations of health.
You will gain insights into how younger generations view health and wellbeing, and how technology, trust and societal change are reshaping their expectations.
We also touch on the difference between generational influences and life-stage factors, and what these trends could mean for healthcare and life sciences organisations.
Welcome to a forward-looking perspective on the trends shaping the future of health.
Speaker
Nick G. Adams is Chief Client Director at Ipsos and a senior healthcare, brand and reputation leader with more than 20 years of international experience.
At Ipsos, he brings this client-side perspective to helping organisations understand changing stakeholder and consumer expectations and translate insight into strategic action.
Nick guest lectures in strategic brand management and corporate brand and reputation at Lund University.
Atrium Pulse
Is our webinar series made to inspire and connect life science professionals with the experts shaping the industry’s future.
Every two weeks, we pair 15 minutes of sharp insight from a leading voice in the field with 15 minutes of live Q&A - free, online, and open to everyone curious about where life science is heading.
Key words
- Generation Health
- Health and Wellbeing Trends
- The Future of Healthcare
- Technology, Innovation and Personalisation
- Understanding Generational Differences
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Course leader & lecturers
- Nick G. AdamsLecturerChief Client Director
Ipsos A/S
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Is this course for you?
This webinar is for you if you work in the life science industry.
What you will learn
- New perspectives on how younger generations are reshaping attitudes towards health and wellbeing
- Insight into the key societal, technological and economic trends influencing health expectations
- Ideas on how trust, personalisation and innovation are changing the healthcare landscape
- A look at where health behaviours are truly generational, and where life-stage factors play a greater role
What your company will get
- An employee who understands how younger generations are shaping the future of health
- An employee with insight into the health expectations, values, and behaviors of younger generations
- An employee who can identify emerging trends that influence future healthcare and wellness solutions
- An employee who understands how organizations can adapt to meet the evolving needs of future healthcare consumers
- An employee who can apply generational insights to support innovation, engagement, and better health outcomes
Course calendar
Day 1
- A 15 minute expert presentation followed by a 15 minute live Q&A
Course information
Literature
Prerequisites
Examination
Course leader
Lecturer
Ipsos A/S
24 Nov 2026
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