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Compliance Update: Compliant use of AI in Pharma marketing

Learn about how EU AI ACT’s rules impact your work in pharma

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2 Oct 2026

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Online

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English

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1,995 DKK ex VAT
50% discount for public institutions i
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Frontpage > Courses > Compliance Update: Compliant use of AI in Pharma marketing

Summary

We zoom in on what the EU AI ​​Act means for Danish pharma companies' communication with HCPs and patients, and what new compliance requirements it entails. We review the responsibility for the input & output created with AI and the duty to disclose AI-generated content.

We also review dilemmas in specific cases on the use of AI in marketing and education of healthcare professionals and patients, so that you can use AI responsibly and compliantly in your daily work.

 


 

Key words

  • New EU AI Act
  • AI in pharma marketing
  • HCP education

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Course leader & lecturers

  • Elisabeth Gammelgaard Ludvig
    Course leader
    Owner
    Sundhedsagenda
  • Christian Vinding Thomsen
    Lecturer
    Partner og Advokat
    Loeven Advokatfirma
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Is this course for you?

  • Brand manager
  • Key account manager
  • Marketing manager
  • Medical affairs manager
  • Promotional compliance manager

What you will learn

  1. Get a simple overview of the EU's AI ACT and what it means for pharmaceutical companies
  2. Learn how to use AI compliantly in communication and marketing
  3. See concrete cases and discuss dilemmas for using AI responsibly in your daily work 

What your company will get

  1. An employee, who stays ahead of AI regulation rather than reacting to it.
  2. An employee, who develops good practical AI usage judgment through real use cases and dilemma discussions


Course calendar

2 Oct 2026 9:00-11:00
Online session
  • Summary of the EU AI Regulation and the importance of the disclosure obligation for pharma companies
  • Who is responsible for AI-generated content and the interaction of healthcare professionals and patients with it?
  • Discussion of cases
  • Questions & answers
Practical information

Registration

Registration deadline
1 Oct 2026
Price
1,995 DKK
Register
2 Oct
Please note: The programme structure may be subject to minor adjustments

Course information

Literature

Prior to the course you get access to mandatory and/or optional readings via your personal Atrium log-in. 

Prerequisites

A minimum of 1 year of industry experience is recommended

Examination

There is no examination for this course. 

Course leader

Elisabeth Gammelgaard Ludvig
Owner
Sundhedsagenda

Lecturer

Christian Vinding Thomsen
Partner og Advokat
Loeven Advokatfirma

Want to know more, or need help?

Contact Client Manager Laura Enemark Skyum at 

+45 40 46 58 98 or lsk@atriumcph.com


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