Summary
Generative AI represents a new type of tool that differs significantly from traditional digital solutions.
Technology opens up new ways of thinking about innovation, efficiency, and value creation but at the same time requires a different approach.
The course will provide you with both a solid knowledge base and practical methods for applying generative AI in your own organisational context. You will work systematically to identify relevant use cases, experiment with solutions, and translate ideas into concrete prototypes.
You will be introduced to generative AI, its applications and limitations, as well as important principles for responsible and appropriate use. In addition, you will work intensively with advanced prompting techniques and gain hands-on experience in developing solutions based on your own problems.
The course is relevant for those who want to understand and exploit the potential of generative AI without having a technical background.
The course is offered by IDA Learning in collaboration with Atrium. Please note that the course will be held at IDA Conference.
Keywords
- Business development
- AI
- Prompting
- Non-technical AI
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Course leader & lecturers
- Rikke Waldorff JensenCourse leaderKompetencekonsulent
IDA, Ingeniørforeningen - Nikolaj MøllerLecturerRådgiver
DareDisrupt
Is this course for you?
The course is particularly aimed at:
- Business developers
- Consultants within process optimisation
- Product owners
- Managers
- IT specialists
- Digital integrators
There are no requirements for technical prerequisites or previous experience with generative AI.
What you will learn
- To understand generative AI and apply advanced prompting techniques in practice
- To identify, evaluate, and prioritise value-creating AI use cases in your organisation
- To develop and test working prototypes based on your own ideas
What your company will get
- Concrete use cases and prototypes that can be directly translated into practice
- Greater efficiency through targeted use of generative AI
- An employee with the skills to act as an internal AI resource and strategic partner
Course calendar
Day 1
- Introduction to generative AI and technological characteristics
- Demonstration of ChatGPT and other relevant AI tools
- Advanced prompting: how to get better and more accurate output
- Idea generation: mapping potential use cases from your own organisation
- Qualification and prioritisation of use cases with a focus on business value
Day 2
- Introduction to OpenAI Playground and prototype environments
- Development and testing of your own AI-based prototypes
- Preparation of a roadmap for AI implementation
- Organisational and strategic considerations when using generative AI
Registration
Registration deadline8 Mar 2026
Arni Magnussons Gade 2
1577 København V
11,000 DKK
Day 1
- Introduction to generative AI and technological characteristics
- Demonstration of ChatGPT and other relevant AI tools
- Advanced prompting: how to get better and more accurate output
- Idea generation: mapping potential use cases from your own organisation
- Qualification and prioritisation of use cases with a focus on business value
Day 2
- Introduction to OpenAI Playground and prototype environments
- Development and testing of your own AI-based prototypes
- Preparation of a roadmap for AI implementation
- Organisational and strategic considerations when using generative AI
Registration
Registration deadline10 Jun 2026
Arni Magnussons Gade 2
1577 København V
11,000 DKK
Day 1
- Introduction to generative AI and technological characteristics
- Demonstration of ChatGPT and other relevant AI tools
- Advanced prompting: how to get better and more accurate output
- Idea generation: mapping potential use cases from your own organisation
- Qualification and prioritisation of use cases with a focus on business value
Day 2
- Introduction to OpenAI Playground and prototype environments
- Development and testing of your own AI-based prototypes
- Preparation of a roadmap for AI implementation
- Organisational and strategic considerations when using generative AI
Registration
Registration deadline4 Oct 2026
Kalvebod Brygge 31–33
1780 København V
11,000 DKK
Day 1
- Introduction to generative AI and technological characteristics
- Demonstration of ChatGPT and other relevant AI tools
- Advanced prompting: how to get better and more accurate output
- Idea generation: mapping potential use cases from your own organisation
- Qualification and prioritisation of use cases with a focus on business value
Day 2
- Introduction to OpenAI Playground and prototype environments
- Development and testing of your own AI-based prototypes
- Preparation of a roadmap for AI implementation
- Organisational and strategic considerations when using generative AI
Course information
Prerequisites
You must have access to a generative AI chatbot, for example ChatGPT or Copilot.
To develop your own prototypes, a licence to one of the following is required:
- ChatGPT
- Claude (Anthropic)
- Copilot (Microsoft)
- Gemini (Google)
Please bring your own laptop.
Examination
There is no examination for this course.
After the course, you will receive the course materials and a certificate of completion.
Course leader
IDA, Ingeniørforeningen
Lecturer
DareDisrupt
Want to know more, or need help?
Contact Rikke Waldorff Jensen at +4533 18 48 59