Agile Brand Planning

Learn how to deliver the brand plan the pharma industry expects and how to surpass their expectations

  • TBD

2 days course

English

12.000,- DKK ex VAT
(app. 1.613,- EUR ex VAT)

At the moment there are no available dates for this course.

Summary

This course helps you keep your brand plan focused in terms of strategy and flexible in terms of adapting to changing market situations. It does so by sharpening your awareness of key strategic concepts and methods and by adopting an Agile mind-set and using Agile techniques.


Every pharmaceutical company has its own way of creating a brand plan and its own set of templates for it. But the contents are more or less the same, and the process is often extremely time-consuming: Some product managers plan over 1,5 years ahead and have difficulties readjusting the plan when the market situation changes. Although Agile was originally created to make software development processes more dynamic, efficient, customer- and stakeholder-friendly, they are making their way into the pharmaceutical industry and can help you make your brand planning more agile.

 

Keywords

External and internal analyses
Brand strategy and planning
Monitoring and reviewing
Agile and SCRUM

What you will learn

  1. How to align overall corporate strategic aims with concrete tactical measures and how to distinguish between the two
  2. How to create a pharmaceutical brand plan that includes all essential external stakeholders and involves all key internal stakeholders
  3. How to create a brand plan process that is more suitable to today’s dynamic and competitive landscape because it can accommodate changes
  4. How to make brand plans in a way that allows you to create and adjust them on an ongoing basis while attending to your “normal” work 

What your company will get

  1. An employee who can create a dynamic brand plan that can accommodate changes and adapt to changing market situations
  2. An employee who can facilitate a brand planning process that includes external stakeholders and involves internal stakeholders
  3. An employee who can distinguish between strategy and tactics and knows how to stay on target while course-correcting.
  4. An employee who can plan ahead and adjust plans while taking care of his or her day-to-day business operations

Registration quick facts

You can pay by credit card or by invoice. We charge the amount shortly after you register. If you cancel your registration more than 30 days prior to the course, you will receive a full refund. Read our cancellation policy.

Yes, if you experience any technical problems, please call us at + 45 39 27 60 60, or send us an email at contact@atriumcph.com

If you cancel your registration more than 30 days prior to the course, you will receive a full refund. If you get sick and cannot attend the course, you may hand over the seat to a colleague, who will then have to register for the course on our website prior to course start. If the registration is closed, please send us full name, email, phone and title of your colleague to bfl@atriumcph.comRead our cancellation policy.

WANT TO KNOW MORE ABOUT THIS PROGRAMME?

Contact Client Manager Birger Flinthagen at +45 39 15 09 06

Send an email

 

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