eHealth - the pharmaceutical industry´s use of e-communication and apps

Learn the rules and legislation concerning eHealth as a marketing tool

  • 30. May 2018

1 day course

Danish

4.950,- DKK ex VAT
(app. 666,- EUR ex VAT)

Summary

This course provides you with a deeper understanding of current legislation in relation to the use of eHealth as a marketing tool.
Trends in eHealth and social media in relation to patients and the public is an important part of the course.

We will focus on the many opportunities provided by new technologies and on the legal considerations you should make before offering mobile applications to the public.
For each topic, we will discuss examples to shed light on some of the more difficult cases and grey zones.

 

Keywords

eHealth
Social Media
Websites
Electronic Campaigns
E-communication
Apps

What you will learn

  1. The legal considerations you should make before making your eHealth strategy
  2. How you can use e-communication and apps as a medical marketing tool to the public
  3. How to ensure that eHealth as a marketing tool complies with rules and legislation
  4. How you can work with the many opportunities provided by new technologies

What your company will get

  1. An employee who is familiar with the applicable rules and legislation for the use of e-communication and apps
  2. An employee who knows how to use eHealth as a medical marketing tool
  3. An employee who is up to speed on the latest information concerning marketing compliance
  4. An employee who is capable of advising other colleagues with respect to e-communication targeting the public
Available start dates

Registration quick facts

You can pay by credit card or by invoice. We charge the amount shortly after you register. If you cancel your registration more than 30 days prior to the course, you will receive a full refund. Read our cancellation policy.

Yes, if you experience any technical problems, please call us at + 45 39 27 60 60, or send us an email at contact@atriumcph.com

If you cancel your registration more than 30 days prior to the course, you will receive a full refund. If you get sick on the day of the course, you can hand over your seat to a colleague. To hand over your seat, please contact us at +45 39 27 60 60. Read our cancellation policy.

WANT TO KNOW MORE ABOUT THIS PROGRAMME?

Contact Programme Director Annette Jørgensen at +45 39 15 09 07

Send an email

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