Summary
The pharmaceutical industry’s interaction with health care professionals (HCPs) is highly regulated: Strict rules apply when communicating about pharmaceuticals at conferences, congresses, exhibitions and events, as well as in virtual and face-to-face meetings and in training situations.
This one day course aims to help you understand which rules to watch out for. We will introduce you to the rules governing the Danish pharmaceutical industry’s interaction with HCPs and enable you to ensure that your interaction with HCPs is compliant.
To gain the greatest benefits from the course, we recommend that you take this e-learning course “The Danish Pharmaceutical Industry's Promotional Code” in advance.
Other course participants say
"Highly interactive training with lots of great cases and the right amount of challenges. Thank you so much for such a great day!"
Jane Leonhardt, Key Account Manager, AstraZeneca A/S
"This course is very relevant for everyone who works in the pharma industry, even if you do not have tasks that directly relate to interaction with HCPs. It is always good to know how to behave, especially when it is so restrictive. Furthermore, the course has really good lecturers, and you feel very welcome – Atrium is a place I would very much like to take a course again."
Ina Berger, Medical Operations & Training Coordinator NE, UCB Nordic A/S
"Inspiring, engaged, and skilled speakers with great ways of sharing knowledge."
Malene Kjeldsen, Medical advisor, AstraZeneca A/S
"All in all a great, informative and professionally executedday with relevant information presented by inspiring speakers."
Anita Skjolden, Medical Coordinator, Boehringer Ingelheim Danmark A/S
Keywords
- Marketing Compliance
- Rules for conferences, congresses and exhibitions
- Rules for face-to-face and virtual meetings
- Rules for sponsorships
- Training HCPs at hospitals in the Danish regions
- Economic benefits and legal exceptions
- The Danish Ethical Committee for the Pharmaceutical Industry (ENLI)
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Course leader & lecturers
- Pia PhillipsenCourse leaderJurist
ENLI
Is this course for you?
This course is relevant for you if you need to be familiar with the rules that apply to the pharmaceutical industry’s interaction with healthcare professionals, both face to face and digitally.
The course is particularly relevant if you work in compliance, sales, field or medical. It is also beneficial for event or conference organisers and consultants to the pharmaceutical industry.
What you will learn
- The rules for hosting, organizing or sponsoring events and activities for healthcare professionals
- How to invite, meet and train healthcare professionals both face to face and via digital media in compliance with the rules
- What ENLI’s investigators look for when they approve or sanction the pharma industry’s interaction with healthcare professionals
What your company will get
- An employee who masters the rules for organizing or sponsoring conferences, congresses and exhibitions
- An employee who knows the rules governing training, meetings and other interaction with healthcare professionals
- An employee who is familiar with ENLI’s criteria for approving or sanctioning the pharmaceutical industry’s activities for healthcare professionals
Course calendar
Day 1
Recap of the most important rules that apply to the pharmaceutical industry's professional events aimed at healthcare professionals
- Purpose and background for organizing self-justice in the pharmaceutical industry
- Prohibition of gifts and financial benefits and the exceptions to these prohibitions
- Rules and practices regarding the company's own events, sponsorships, conferences, exhibitions, representation, meeting places, etc.
- Workshop: How to assess pharma interaction an an ENLI investigator
Overall introduction of affiliation rules and regional agreements
- Brief introduction to the rules for affiliation between the pharmaceutical industry and healthcare professionals
- Introduction of co-operation agreements between Lif and the five Regions in Denmark, concerning the industry's meetings with and training of hospital-employed healthcare professionals
Registration
Registration deadline24 Sep 2024
Lersø Parkallé 101
2100 København Ø
Day 1
Recap of the most important rules that apply to the pharmaceutical industry's professional events aimed at healthcare professionals
- Purpose and background for organizing self-justice in the pharmaceutical industry
- Prohibition of gifts and financial benefits and the exceptions to these prohibitions
- Rules and practices regarding the company's own events, sponsorships, conferences, exhibitions, representation, meeting places, etc.
- Workshop: How to assess pharma interaction an an ENLI investigator
Overall introduction of affiliation rules and regional agreements
- Brief introduction to the rules for affiliation between the pharmaceutical industry and healthcare professionals
- Introduction of co-operation agreements between Lif and the five Regions in Denmark, concerning the industry's meetings with and training of hospital-employed healthcare professionals
Registration
Registration deadline31 Mar 2025
Lersø Parkallé 101
2100 København Ø
Course information
Literature
Prior to the course you will get access to mandatory and optional readings via your personal Atrium log-in.
Please familiarize yourself with the mandatory readings before starting the course. The mandatory readings are also part of the examination syllabus.
Prior to starting the course, please familiarize yourself with The Pharmaceutical Industry’s Code of Practice on Promotion, etc., of Medicinal Products aimed at Health Care Professionals. On this course we will go through the following parapgraphs: §§ 1, 12, 13, 18 and 21, stk. 5 and 8.
Mandatory reading before course start: §§ 1, 12 and 13 + instruction.
Voluntary reading: § 18, 21, stk. 5 and 8 + instruction.
Please find both Danish and English versions at http://www.enli.dk/regler/reklamekodeks/
Examination
Exam is only relevant if you want to obtain a Marketing Compliance Diploma.
From now on you only need to complete the two compulsory courses (Pharma Interaction + Pharma Advertising) in order to take the exam.
Please go to the Marketing Compliance Programme page to learn more.
This course is a part of a diploma
Through the Diploma in Marketing Compliance, you will get an in-depth understanding of the rules and regulations set by both the authorities and the pharmaceutical industry in Denmark and Europe, making you sharper and more effective in your daily work
Read moreCourse leader
ENLI
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14 May 2024
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Want to know more or need help?
Contact Client Manager Ida Salicath at +45 39 15 09 46
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